Marketing Knowledge

Marketing Knowledge
Marketing's tool kit is at its most powerful when you use its tools creatively and in the right sequence.
Developing that ideal sequence and custom shaping your tools - price, product, promotion, place, people, process and physical presence – allows you to create and sustain brands which resonate with your customers/clients. Knowing how to hone them is the craft of marketing, as is identifying your organization's DNA which makes it unique and sustains its competitive advantage.
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