Marketing Knowledge

Marketing's tool kit is at its most powerful when you use its tools creatively and in the right sequence.

Developing that ideal sequence and custom shaping your tools - price, product, promotion, place, people, process and physical presence – allows you to create and sustain brands which resonate with your customers/clients. Knowing how to hone them is the craft of marketing, as is identifying your organization's DNA which makes it unique and sustains its competitive advantage.