31
Jan
2020
Posted by
Allyson Stewart-Allen
Tags
#marketing #international #business #culture

Why Local Knowledge Will Save You Time And Your Reputation

Customers don't wait only in a company's home market

What should have happened in all of these cases is market research to ensure successful customer engagements happens from the start rather than fixing mistakes after they happen.

These mistakes are not limited to US companies. Others have similarly forgotten that they have customers in other parts of the world beyond their home market. Fashion brand Zara’s launch in the UK in the 1990’s led to them stocking the same number of smaller sizes of their womenswear in Britain but not enough of the sizes 10, 12, 14 and 16 to accommodate their local shoppers.

To read the full blog, visit: https://www.globalfemaleleaders.com/blog/local-knowledge/


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