The Brand Travel™ Blog

29
Oct
2019
Posted by
Allyson Stewart-Allen
Tags
#marketing #international #business #culture

Above and Beyond: Making the Most of your Overseas Opportunities

You might think that expanding your company’s reach overseas is a complex, dangerous and risky exercise not worth undertaking, given the expensive mistakes you read about in the trade and national press. However, this couldn’t be further from the truth. Here's why:

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01
May
2019
Posted by
A Stewart-Allen
Tags
#marketing #strategy #business #Sainsburys #Asda

The Sainsburys Strategy Dilemma faces all businesses

With the Sainsburys financial results this morning, the company clearly has some work to do to at least keep up with its competitors. While the retailer is innovating with the first-ever "till free" store in the UK (Holborn, London), where shoppers scan bar codes on their phone and pay via a preloaded app, its woes continue in the form of lower sales revenue and an aborted merger with Asda.

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