The Brand Travel™ Blog

10
Feb
2019
Posted by
Allyson Stewart-Allen
Tags
#marketing #branding #Americans #CIM

How to Market to Americans

Despite the similarities in language and culture between the UK and USA, each year many UK companies make the foray into the US market but soon return home empty handed. Simply paying attention to the fundamental cultural and structural differences between the two nations can save large amounts of time and money.

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10
Feb
2016
Posted by
Allyson Stewart-Allen
Tags
marketing, branding, strategy, BrandTravel

The Zica brand name provides a sting for Tata Motors

Tata Motors Ltd. has announced it will rename its newest small car, Zica, to avoid association with the Zika virus. While the company has been promoting its new vehicle for the past few months under the Zica brand, it expects to rename the model in the coming weeks.

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19
Jan
2016
Posted by
Allyson Stewart-Allen
Tags

Local heritage matters in a globalised world

Our connection with food is an emotional one, spurring us to often pay more for heritage and the memories provenance brings. Over the last few years, “local food” has become synonymous with high quality, freshness and environmentally friendly. Whether this is always true is up for debate, but what we know for certain is that the market for local is significant and growing.

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