The Brand Travel™ Blog

10
Feb
2019
Posted by
Allyson Stewart-Allen
Tags
#marketing #branding #Americans #CIM

How to Market to Americans

Despite the similarities in language and culture between the UK and USA, each year many UK companies make the foray into the US market but soon return home empty handed. Simply paying attention to the fundamental cultural and structural differences between the two nations can save large amounts of time and money.

READ MORE
05
Oct
2017
Posted by
Allyson Stewart-Allen
Tags
Marketing, CIM, acceleration, growth, international, engagement

Marketing As a Force for Good?

As a current Board candidate for the UK's Chartered Institute of Marketing, I was asked to put forward some views on our profession and how I'd contribute to the Institute's ambition... here's an extract below. Do you share my views on Marketing as a force for good?

READ MORE
09
Feb
2016
Posted by
Allyson Stewart-Allen
Tags
marketing, branding, strategy, BrandTravel

The Zica brand name provides a sting for Tata Motors

Tata Motors Ltd. has announced it will rename its newest small car, Zica, to avoid association with the Zika virus. While the company has been promoting its new vehicle for the past few months under the Zica brand, it expects to rename the model in the coming weeks.

READ MORE
SUBSCRIBE TO OUR NEWSLETTER
BACK TO TOP