The Brand Travel™ Blog

21
Jan
2021
Posted by
Allyson Stewart-Allen
Tags
#marketing #BrandUSA #Biden #Harris

Biden Rebuilds Brand USA

As you observe the Biden-Harris administration’s first 10 – or even 100 – days alongside its future EU and UK relations, you can conclude Brand USA is being rebuilt as it re-engages with the world. With its nominal Chief Marketing Officer and Secretary of State Antony Blinken, alongside soon-to-be-appointed US Trade Representative Katherine Tai, on the back of my latest book Working with Americans, business leaders across the EU, UK and beyond should feel a great sense of optimism.

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09
Nov
2020
Posted by
Allyson Stewart-Allen
Tags
#branding #marketing #Biden #USelection2020

Biden Builds A New Brand USA

As you follow President Elect Biden’s evolving administration, and likely relations with the UK and EU, improving US perceptions in the eyes of international business leaders around the globe – from pity to positive – has already started with this weekend’s promise of rejoining the Paris Climate Accord and WHO, giving a new Secretary of State (America’s Global Marketing Officer) a solid platform for brand renewal.

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19
Oct
2020
Posted by
Allyson Stewart-Allen
Tags
#marketing #brandUSA #WorkingwithAmericans

Foster the Special Relationship

Since 23 June 2016, when Britain boldly decided to leave the EU, one of the obvious questions has no doubt been how the US/UK Free Trade Agreement will impact marketing and growth plans in the world’s biggest (for now) economy. Yet another might be whether to bother growing your brands in the American market as you grapple with the disruptive effects of Covid-19 and Brand USA’s unpopular policies, including the suspension of any new employment visas until the end of the year.

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