The Brand Travel™ Blog

28
Jan
2019
Posted by
Allyson Stewart-Allen
Tags
Marketing, Brand, networks, leadership

What is your leadership brand?

If you were to choose any product or service brand that most reflects who you are, your values, your desired reputation, then which one are you? Perhaps you’ve never considered yourself a brand. But by doing so, you start to think about your professional reputation and whether it is helping you successfully influence and lead others or not.

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02
Jul
2017
Posted by
Allyson Stewart-Allen
Tags
US, brand, reputation, business, Independence Day

Independence Day brings chance to reflect on the role of business for Brand USA

As American business leaders celebrate Independence Day this year, hopefully they will reflect on what their organizations can do to keep building economic interdependence as the world’s largest economy, keep international business partners engaged and focus on business as a powerful force that unites all countries, not divides us. With Ipsos Mori’s latest research findings that America’s influence on world affairs has seen its biggest ever drop, comes a bitter pill for a country that perceives itself as generous, open, entrepreneurial and welcoming the world’s huddled masses.

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02
Sep
2015
Posted by
Allyson Stewart-Allen
Tags
Corporate Diplomacy, International Business Education
Minding The Cultural Perception Gap

Minding The Cultural Perception Gap

August is a traditional time for many workers to break away from the 9 to 5 and enjoy some rest and relaxation and, for some, a chance to go abroad and experience a new culture and environment. The great thing about international travel is being able to see first-hand the people, customs and culture.

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