The Brand Travel™ Blog

02
Nov
2020
Posted by
Allyson Stewart-Allen
Tags
#brandUSA #election #Trump #Biden

Fixing Brand USA, whoever wins the Presidential election

There's no doubt that this is the most contentious US Presidential election in living memory. It has drowned out the dramatic decline in perceptions of Brand USA, on which I’m available to contribute expert views on how – regardless of who wins the race – to rebuild enthusiasm for what is still the world’s most influential economy and culture.

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02
Jun
2020
Posted by
Allyson Stewart-Allen
Tags
#marketing #Nike #Starbucks #CEO #corporate #marketing #brand
(c) AFP via Getty Images

Company leaders pushed to step up

With the ever-growing expectation of corporate leaders and their brands across the globe to take stands on social issues, executives at all levels need to reveal their values to engage and motivate staff, prompted in part by Covid19 and the current waves of global protests sparked by George Floyd's death.

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28
Jan
2019
Posted by
Allyson Stewart-Allen
Tags
Marketing, Brand, networks, leadership

What is your leadership brand?

If you were to choose any product or service brand that most reflects who you are, your values, your desired reputation, then which one are you? Perhaps you’ve never considered yourself a brand. But by doing so, you start to think about your professional reputation and whether it is helping you successfully influence and lead others or not.

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