The Brand Travel™ Blog

01
May
2019
Posted by
A Stewart-Allen
Tags
#marketing #strategy #business #Sainsburys #Asda

The Sainsburys Strategy Dilemma faces all businesses

With the Sainsburys financial results this morning, the company clearly has some work to do to at least keep up with its competitors. While the retailer is innovating with the first-ever "till free" store in the UK (Holborn, London), where shoppers scan bar codes on their phone and pay via a preloaded app, its woes continue in the form of lower sales revenue and an aborted merger with Asda.

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10
Feb
2019
Posted by
Allyson Stewart-Allen
Tags
#marketing #branding #Americans #CIM

How to Market to Americans

Despite the similarities in language and culture between the UK and USA, each year many UK companies make the foray into the US market but soon return home empty handed. Simply paying attention to the fundamental cultural and structural differences between the two nations can save large amounts of time and money.

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28
Jan
2019
Posted by
Allyson Stewart-Allen
Tags
Marketing, Brand, networks, leadership

What is your leadership brand?

If you were to choose any product or service brand that most reflects who you are, your values, your desired reputation, then which one are you? Perhaps you’ve never considered yourself a brand. But by doing so, you start to think about your professional reputation and whether it is helping you successfully influence and lead others or not.

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