The Brand Travel™ Blog

10
Feb
2019
Posted by
Allyson Stewart-Allen
Tags
#marketing #branding #Americans #CIM

How to Market to Americans

Despite the similarities in language and culture between the UK and USA, each year many UK companies make the foray into the US market but soon return home empty handed. Simply paying attention to the fundamental cultural and structural differences between the two nations can save large amounts of time and money.

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28
Jan
2019
Posted by
Allyson Stewart-Allen
Tags
Marketing, Brand, networks, leadership

What is your leadership brand?

If you were to choose any product or service brand that most reflects who you are, your values, your desired reputation, then which one are you? Perhaps you’ve never considered yourself a brand. But by doing so, you start to think about your professional reputation and whether it is helping you successfully influence and lead others or not.

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30
Jul
2018
Posted by
Allyson Stewart-Allen
Tags
Marketing, brand, Dixons, analytics, data

Lots of TalkTalk, Little Action

In the wake of today's news of the Dixons Carphone data hack affecting 10 million customers, accessing 5.9 million payment cards, what should this the company learn from the experience?

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