The Brand Travel™ Blog

04
Jul
2019
Posted by
Allyson Stewart-Allen
Tags
#BrandUSA #marketing #international #business #culture
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While Americans today celebrate 4th of July, businesses celebrate its market opportunities

As today’s Financial Times article reveals, US economic growth enjoys its longest winning streak in history, with uninterrupted expansion hitting its straight 121st month to surpass the 1990’s boom. So you may ask yourself, how can a country as young and independently-minded as the US achieve this feat? It must be the culture, which celebrates ambition, drives people to innovate and use failure as its lever. The culture rewards speed over deliberation, risk-taking over reflection and facts over theory.

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01
May
2019
Posted by
A Stewart-Allen
Tags
#marketing #strategy #business #Sainsburys #Asda

The Sainsburys Strategy Dilemma faces all businesses

With the Sainsburys financial results this morning, the company clearly has some work to do to at least keep up with its competitors. While the retailer is innovating with the first-ever "till free" store in the UK (Holborn, London), where shoppers scan bar codes on their phone and pay via a preloaded app, its woes continue in the form of lower sales revenue and an aborted merger with Asda.

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10
Feb
2019
Posted by
Allyson Stewart-Allen
Tags
#marketing #branding #Americans #CIM

How to Market to Americans

Despite the similarities in language and culture between the UK and USA, each year many UK companies make the foray into the US market but soon return home empty handed. Simply paying attention to the fundamental cultural and structural differences between the two nations can save large amounts of time and money.

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