The Brand Travel™ Blog

28
Jan
2019
Posted by
Allyson Stewart-Allen
Tags
Marketing, Brand, networks, leadership

What is your leadership brand?

If you were to choose any product or service brand that most reflects who you are, your values, your desired reputation, then which one are you? Perhaps you’ve never considered yourself a brand. But by doing so, you start to think about your professional reputation and whether it is helping you successfully influence and lead others or not.

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30
Jul
2018
Posted by
Allyson Stewart-Allen
Tags
Marketing, brand, Dixons, analytics, data

Lots of TalkTalk, Little Action

In the wake of today's news of the Dixons Carphone data hack affecting 10 million customers, accessing 5.9 million payment cards, what should this the company learn from the experience?

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03
Jul
2018
Posted by
Allyson Stewart-Allen
Tags
US, brand, Trump, trade, marketing, independence

This July 4th, US Brands Seek a New Independence of Tariffs, Treaties and Trump

As Americans today mark Independence Day, they should also celebrate the country’s global brands successfully independent of Brand USA, which has suffered the steepest decline in the past 12 months than at any other point in recent history.

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