The Brand Travel™ Blog

21
Jan
2021
Posted by
Allyson Stewart-Allen
Tags
#marketing #BrandUSA #Biden #Harris

Biden Rebuilds Brand USA

As you observe the Biden-Harris administration’s first 10 – or even 100 – days alongside its future EU and UK relations, you can conclude Brand USA is being rebuilt as it re-engages with the world. With its nominal Chief Marketing Officer and Secretary of State Antony Blinken, alongside soon-to-be-appointed US Trade Representative Katherine Tai, on the back of my latest book Working with Americans, business leaders across the EU, UK and beyond should feel a great sense of optimism.

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09
Nov
2020
Posted by
Allyson Stewart-Allen
Tags
#branding #marketing #Biden #USelection2020

Biden Builds A New Brand USA

As you follow President Elect Biden’s evolving administration, and likely relations with the UK and EU, improving US perceptions in the eyes of international business leaders around the globe – from pity to positive – has already started with this weekend’s promise of rejoining the Paris Climate Accord and WHO, giving a new Secretary of State (America’s Global Marketing Officer) a solid platform for brand renewal.

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02
Nov
2020
Posted by
Allyson Stewart-Allen
Tags
#brandUSA #election #Trump #Biden

Fixing Brand USA, whoever wins the Presidential election

There's no doubt that this is the most contentious US Presidential election in living memory. It has drowned out the dramatic decline in perceptions of Brand USA, on which I’m available to contribute expert views on how – regardless of who wins the race – to rebuild enthusiasm for what is still the world’s most influential economy and culture.

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