Identified and forged alliance relationships between US leisure concept developers/operators and our client, one of Europe’s leading discount retail property developers. Conducted quarterly shopper intercept research, mystery shopping, focus groups, price comparison analyses for the UK operations of this designer outlet shopping centre developer. Suggested ways to grow share of wallet, spends/visit, dwell time and enhance the guest experience. 1997-1999.
BAA McArthur Glenn
Designed and delivered in-company workshop on “Working with Americans.” 2003.
Ben Sherman Sportswear
Developed and delivered “Navigating Across Cultural Waters” keynote conference address for European Retail Operations congress. 2009.
Developed pan-European marketing plan and budgets. 1995.
Developed and ran marketing planning workshops to develop coffee bar concept in its EU stores. 1996.
Conducted a comparative study (primary quant research) across 3 EU countries of the buying habits and preferences of current, prospective and lapsed mail-order shoppers of this US-based market leader in the mail order catalog segment. 1995.
L L Bean
Conducted desk research for this UK b2b telecomms reseller, targeting SME’s with its OnCue-branded ADSL and web design services. 2001.
Developed and delivered 2 day marketing training programme for senior non-marketing executives in the business. April 2003.
Designed, developed and delivered the EMEA leadership program for top executives in this global jewelry retailer. Commissioned by Said Business School Oxford University. 2018.
Prepared and delivered talk on customer relationship management (CRM) for this UK IT recruitment consultancy, May 2000.
Created copy for internal newsletter and magazine for franchisees and head office. 1992
The Body Shop
Developed and delivered “Working with Americans” workshop for the top leadership team. 2016.
Developed and delivered workshop session for this UK trade association representing the luxury industry. 2016.
Conducted qualitative research in Germany and Netherlands for this sports goods and fitness equipment manufacturer/marketer to identify key competitors and leading retailers in order to recommend improved marketing strategies and practices. 1994.
Weider Health & Fitness/IFL Ltd.