Developed and delivered leadership programmes for custom clients of this business school. 2013.
Aalto Business School
Developed coaching programme for senior management team in this world-leading engineering firm on “Working with Americans.” 2004.
Designed, developed and delivered keynote address on “How NOT to work with Americans or Europeans.” 2004.
Designed, developed and delivered workshop for senior EMEA management, “Innovation and the Customer Challenge”. 2019.
Created and ran Account Planning Workshops on the back of qualitative customer research for Account Executives and Account Managers across Europe to restructure and re-align accountabilities, grow client charge volumes, profitability, loyalty and tenure. An associate to the Alexander Group. 1997.
Developed and ran 2 day seminar in Madrid on “Marketing Strategy” for this largest travel booking and marketing consortium serving the airline, hotel and agency markets. Commissioned by Frost & Sullivan. 1999.
Advised on service bundling and developing meaningful value propositions as well as coaching marketing managers. 2001.
Developed and delivered ½ day workshop on “Building Trans-Atlantic Working Relationships.” 2005.
Advised this Thames Valley office of Arthur Andersen’s in-house legal practice about how to do business with Americans. 2001.
Developed and delivered custom “Developing Global Mindsets” program for senior leaders at this leading civil engineering consultancy. 2014.
Advised this leading Underwriting business on international leadership capability to ensure alignment with its geographic expansion plans. 2019.
Ascot Group Ltd.
Developed and delivered Chrysalis program to build global mindsets and cross-cultural skills for leaders of global drug development teams in US, Netherlands and Japan. 2009 - present.
Developed and delivered team alignment program for a strategically significant international drug development team. 2011.
Facilitated 3-day offsite meeting for Executive Directors of the 7 funded projects of this leading global foundation, Atlantic Philanthropies. 2019.
Developed and delivered custom “Influence and Persuasion” program for senior leaders at this UK insurer. 2013.
Advised various Client Directors on conversion, growth and retention strategies. 2013.
Axa Investment Management
Identified and forged alliance relationships between US leisure concept developers/operators and our client, one of Europe’s leading discount retail property developers. Conducted quarterly shopper intercept research, mystery shopping, focus groups, price comparison analyses for the UK operations of this designer outlet shopping centre developer. Suggested ways to grow share of wallet, spends/visit, dwell time and enhance the guest experience. 1997-1999.
BAA McArthur Glenn
Advised this leading Executive Education business on European growth strategy and business development. 2013 - present.
Babson Executive and Enterprise Communication
Developed and managed as Programme Director the “Global Early Careers” programme for young professionals across their global sectors. Commissioned by Said Business School Oxford University. 2010.
Developed and delivered Global Virtual Women’s Forum webcast. 2012.
Created and ran Strategic Marketing Workshop for the European marketing team of this Brussels-based tire retread and maintenance services company. Commissioned by Frost & Sullivan. 2001.
Conducted qualitative interviews with senior management in order to suggest management and marketing organisation changes and structures. 1991.
Designed and delivered workshop for the senior leadership team to improve working across cultures. 2011.
Developed and delivered case study for Brands team to improve business partnering capability. 2019.
Advised this UK ice hockey team about best allocation of marketing budgets and benefits packages for season ticket pass holders. 2001.
Designed and delivered in-company workshop on “Working with Americans.” 2003.
Ben Sherman Sportswear
Designed and delivered in-company briefings and workshops on working with Americans to their executive clients. 2010.
Designed and delivered in-company workshop on “Leading across Cultures.” 2016.
Bio Products Laboratory
Designed and delivered custom webinars for Global Clinical Development Operations teams globally improve working across business cultures. 2012.
Designed and delivered in-company briefings and workshop on marketing pharmaceutical products in the USA on behalf of this Berlitz Cross-Cultural client. 2008.
Developed and delivered US client management and business culture workshops for middle- and senior-level management. 2009.
Blick Rothenberg LLP
Designed and delivered The Marketing Academy curriculum and its programs for marketing teams around the world. 2013 - present.
BNP Paribas Personal Finance
Developed and ran 1-day marketing planning and segmentation workshop. 1998.
BOHRF [British Occupational Health Research Foundation]
Designed and led this qualitative research study for Four Brand including a range of external partners to assess the UK opportunities for compost. 2018.
Bord Na Mona
Analysed consumer research into male grooming across the company’s 5 key geographic markets on behalf of their PR agency Porter Novelli. In addition, provided commentary for the various media releases. 2009.
Commissioned by Siddall & Co. to re-engineer the HR function and install best practices. 1990.
Developed and delivered “Working with Americans” workshop to members of this UK trade association. 2003.
British Phonographic Industry (BPI)
Developed and ran strategic planning workshops to re-allocate job elements more equitably while downsizing the sales function. 1990.
Britvic Soft Drinks
Developed and delivered briefing for Group Organisation Development Director in advance of his Boston international assignment. 2009.
Developed and managed as Programme Director the “Inventing our Future 2010” annual conference for the top 100 leaders globally across the Group. 2010.
Developed and delivered “Navigating Across Cultural Waters” keynote conference address for European Retail Operations congress. 2009.
Developed concept and content for “Corporate Diplomat Masterclass. Delivered pilot workshop for National Business Travel Association members. 2006.
Business for Diplomatic Action (BDA)
Designed and delivered marketing programmes for tourism, hospitality, creative industries, professional services. 2002.
Business Link for London
Delivered training programme to the C & W Sales Team to improve their skills around identifying strategic business issues and suggesting business, telecomms and IT solutions. Commissioned by The Sales Academy. October 2000 – January 2001.
Cable and Wireless/Sales Academy
Conducted a study of the US market for low-calorie candy and chocolates. Commissioned by NPD agency CLK. 1992.
Designed and delivered custom workshop for US CEO expanding this UK lottery organisation’s American reach. 2016.
Re-wrote the business and marketing plans for this in-home nursing/carer bureau. 1996
Developed and ran 2 day in-company “Marketing Planning” workshops. Commissioned by MCE, 1999.
Delivered series of management development modules focused on “Client Care.” Commissioned by Forum, 2002
CB Hillier Parker/Forum
Designed and delivered series of client relationship planning workshops for senior client relationship managers. 2005.
CB Richard Ellis
Designed and delivered workshop for members on Personal Leadership including stakeholder analysis, storytelling, derailers. 2015.
CBI (Confederation of British Industry)
Delivered their signature open programme, the Leadership Development Program, for senior European executives for this US management development business in Brussels. 2009.
Center for Creative Leadership
Developed and delivered 1/2-day “Building Resilience” management development programme. 2016.
Centre for Leadership, Copenhagen Business School
Developed and delivered 1-day “Working with Americans” management development programme. 2003.
Chartered Institute of Management Accountants
Facilitated “Senior Marketer’s Forum” workshops at Moor Hall. 2000. Commissioned by their referral service (Consultancy Services) to undertake numerous projects for their enquirers/clients. 1998-present.
Clarity Designed and delivered marketing planning workshop. 2002.
Chartered Institute of Marketing
Developed and delivered “Marketing and Branding: British Banking vs. Chinese Banking” for this executive development programme for the Bank’s senior leaders. 2016.
China Construction Bank
Developed and delivered “Working with Americans” management development programme. 2010.
Developed and delivered “Building Global Mindsets” workshop for staff of this financial services professional body. 2018.
CISI Chartered Institute for Securities & Investment
Developed and delivered "Working with Americans" management development programme. 2014.
Designed and delivered marketing planning workshop. 2002.
Designed and developed a mentoring programme for selected senior fee earners to develop their leadership capabilities. 2018.
Clyde & Co
Designed and delivered series of client relationship planning workshops for senior Key Account Managers. 2005.
Developed and delivered “Global Mindsets” workshop for its UK-based managers at this leading asset management business. London 2016.
Developed and delivered “Building Global Mindsets & Virtual Teams” workshop for its leaders in Asia Pacific at this leading asset management business. Singapore, Hong Kong 2016.
Columbia Threadneedle Investments
Developed and ran strategic planning workshops to focus publishing activities on value-added, revenue-generating publications and partners. 1997.
Commission for Racial Equality
Developed marketing and alliance strategies in EU and USA on an interim management basis at the introduction of KPMG Interim Management. May 2001.
Computer Patent Annuities Ltd. Partnership [CPA]
Developed and delivered seminar on “Customer Relationship Management” at annual user forum in Marrakech, October 2000 (commissioned by CIM). Developed and delivered seminar on “European 3G Consumer of the Future” in Berlin, May 2001.
Developed pan-European marketing plan and budgets. 1995.
As Co-Programme Director with OneLeap, created and delivered leadership program for this international cohort of young leaders for Credit Suisse's Young Investors Organisation to build their capabilities ahead of roles in their family businesses. 2018.
Co-hosted US themed business lunches to explore UK companies’ international business development strategies. 2008-2010.
Crowell & Moring LLP
Developed and delivered “Working with Americans” seminar. 2004.
Developed and delivered 5-module global leadership programme for the Regional Business Directors of this leading global Japanese pharmaceutical business. Commissioned by Said Business School Oxford University. 2013.
Daiichi Sankyo Europe
Panelist for annual Partners summit on role of leadership behaviors in creating personal, corporate and employer brands. 2016.
Developed the US alliance strategy and approach for one of the UK’s leading, oldest and most respected firms of solicitors. 1996.
Denton Wilde Sapte Solicitors
Developed and delivered global leadership program “Leading Innovation” for this global media agency network. 2013.
Dentsu Aegis Network
Conducted in-depth analysis of the US giftware sector for potential SME giftware manufacturers and exporters to North America. 1996.
Dept. of Trade & Industry/UK Giftware Association
Designed, developed and delivered workshop on “Growing Internationally” for members of this trade association. 2015.
Design Business Association
Interviewed by leading media on aspects of how to work with Americans for DHL UK’s trans-Atlantic business development campaign. 2003.
Commissioned by Chorus Group to research EU e-banking usage, patterns, market potential. 1999.
Developed and delivered “Corporate Diplomacy” executive programme for this largest health insurance market leader from South Africa. 2013.
Designed, developed and delivered 1-day Muscat workshop “Developing Your Leadership Brand” for the Diwan’s prestigious National Leadership & Competitiveness Programme for its senior Government leaders across departments, commissioned by Said Business School University of Oxford 2018.
Diwan of Oman
Delivering “Create Value” 2-day executive programme for EMEA-based Marketing Management professionals. 2003.
Duke Corporate Education/IBM
Developed and ran marketing planning workshops to develop coffee bar concept in its EU stores. 1996.
Developed and delivered leadership workshop “Developing Your Leadership Brand” for the Principals and function heads of UK Further Education Colleges. 2017 – present.
Education & Training Foundation
Developed and ran strategic planning workshops to focus the Salesforce on consultative, value-added, revenue-generating services to retailers and VAR’s. 1994.
Developed and ran performance management workshops with top team within the UK to install best HR management practices and optimise the performance of specific label teams. 1996.
EMI Records UK
Developed and delivered management development programme to improve skills of internal consultants. Commissioned by Frost & Sullivan 1998.
Designed, developed and delivered workshop, “Leading High-Performing Teams” for MRO leadership team. 2016.
Etihad Airways Engineering
Designed, developed and delivered public and in-company workshops, “Working with Americans.” 2002 - present.
Farnham Castle Centre for International Briefing
Conducted primary qualitative research to assess the employer brand and recommend a value proposition for their recruitment activities. 2010.
Conducted primary quantitative market research to assess the reasons behind a high drop-out rate of a 3 year leasing product. 1994.
Ford Credit UK
Assessed the market opportunities for financial services sold via the dealership network of one of the world’s largest car manufacturers. While at PA Consulting Group. 1989.
Ford of Europe
Conducted primary qualitative research to assess the EU trends in the metal fastener segment. Commissioned while at PA Consulting Group 1989.
Re-designed the Marketing and Sales functions at Grand Met following the acquisition of Fosters’ retailing activities. Commissioned while at Hay Management Consultants 1991.
Fosters Brewing/Grand Met
Developed and delivered in-company workshop, “Working with Americans.” 2003.
Fox Williams Solicitors
Advised leader of newly-created global service centre on team alignment and integration. 2016.
Freshfields Bruckhaus Deringer LLP
Designed and delivered a number of Senior Management Development programmes on behalf of clients Amadeus, Equant IS, Ministry of Defence, Standard Life, Telecom Italia. Programme content ranged from internal consultancy skills to business strategy. 1996 - 2002.
Frost & Sullivan
Designed, developed and delivered “International Board Dynamics” masterclass. 2019.
FT Board Directors Programme
FT Knowledge/Pearson Designed and delivered the “Essentials of Entrepreneurship” management development Masterclass programme in Europe. October 2000. South East Asia and the US to follow in 2001.
Developed and delivered “Marketing and Branding: British Banking vs. Chinese Banking” for this executive development programme for the Bank’s senior leaders. 2016.
Fujian Haixia Bank
Re-wrote the US-version of this office services and stationery mail-order catalogue for the UK market. 1995.
G Neil Companies
Mentoring the Head of Revenue Management at this innovative international hospitality business to build leadership skills, self-awareness and effectiveness. 2014.
Designed and delivered “Essentials of Strategy” workshop for Board of Directors. 2008
Ghana Community Network Services Ltd.
Designed and delivered a Senior Management development programme on leading in China for this international biotech company. 2017.
Delivered a series of briefing workshops for various UK independent girls schools about the world of business for 16-17 year old girls. 2004.
Girls' Day School Trust
Creating and implementing all aspects of the EMEA marketing strategy for this world leader in expatriate management services. Value propositions, channel strategies and management, strategic alliances. 2004 – present.
GMAC Global Relocation Services
Designed and delivered a Senior Management marketing and sales development programme for this leading international pharmaceutical company. Commissioned by Frost & Sullivan 2001.
Designed, developed and delivered 1-day workshop on “Leading Across Cultures” for its top EMEA leaders in this leading global accounting business. Commissioned by Said Business School University of Oxford 2018.
Interim management role for Impact Executives advising on branded customer experience and restructuring around customers of the London Estate’s Investment team. Led “Customer Insight” workstream, involving the project management of 3rd party market research agency. Distilled findings in terms of implications on this international property management organisation. 2005-2006.
Conducted primary research into the range and features of leading high interest cheque accounts in the UK and Channel Islands. Commissioned while at PA Consulting Group 1990.
Guinness Mahon Merchant Bank
Advised Global Brand Officer on value propositions for corporates. 2015 – present.
Guinness World Records
Advised this niche Californian new-age beverage manufacturer about the UK soft drinks market and trends. 1991.
Hansen's Soft Drinks
Designed and delivered a Senior Management development programme module on business development for this leading advertising agency/marketing services network. Commissioned by Hawksmere 2000.
- Created and delivered a 1-day conference programme, “Understanding International Joint Ventures,” on behalf of Hawksmere, this one of their longest-running and best-attended conferences ever. 1998 - present.
- Created and delivered a 1-day conference programme, “International Commercial Agreements” on behalf of Hawksmere. 1998 - present.
- Created and delivered 1-day programme on marketing strategy within their branded “5 Day MBA” programme. 1998 –2004.
- Created and delivered 2-day conference programme, “e-JV’s,” to address the challenges faced by bricks-and-clicks B2B and B2C operations in Europe. February 2001.
Developed the business development strategy for Hay’s planned Hungarian foray while a full-time marketing consultant with the organisation. 1991.
Hay Management Consultants
Conducted qualitative market research on competitors in US and Europe in the leadership development and consulting industries. 2012.
Healthy Companies International [HCI]
"Allyson Stewart-Allen is a true client-centric consultant, able to develop a powerful relationship through co-creation with the clients. In a classroom, her interactive pedagogy, her dynamism and her sense of humour enable her to create a strong link with the group of participants. She is a real learning facilitator!" - Aurelie Corbel, HEC Executive Education, Associate Director
Designed and delivered ½ day workshop for HR Directors and other clients of this leadership development consultancy. 2012.
Designed and delivered ½ day workshop “Reputation and Negotiation for Competitive Advantage” for leaders in this FMCG business, commissioned by Said Business School University of Oxford. 2018.
Advised the Dean and other senior leaders on their Corporate Education strategy and structure to further grow and retain corporate clients. 2009.
Henley Business School
Delivered half-day online course “Working with Americans” as part of their Virtual Classroom curriculum. 2009.
Developed and delivered workshop, “Effective Brand Management and International Marketing” for Bahrain’s trade and investment department. 2013.
HRH SAHAB BINT ABDULLAH BIN ABDULAZIZ AL SAUD
Acting as Programme Director for this London Business School Centre for Management Development client. Designed two 1-week programmes, for senior and middle-management executives respectively, across Europe. 2008.
Developed and delivered in-company workshop, “Working with Americans.” 2011.
Hosted New York webinar broadcast “Propelling Growth – And Managing Risk.” 2017.
Created “Culture Snapshots” for global Country Guide collection. 2017.
Acted as Programme Director for this London Business School’s Centre for Management Development client to design 3 day programme– Leadership, Marketing Strategy – for the top 80 executives worldwide. 2007.
Hudson Highland Group
Developed and delivered in-company workshop for one of their key clients on “Working with Americans.” 2003.
Delivering “Create Value” 2-day executive programme for EMEA-based Marketing Management professionals. 2003.
Developed and delivered workshop for this Indian bank on future trends and implications on new ways of working. 2010.
Advised on brand experience for “rest of world” markets for this world’s leading dermal filler and breast implant manufacturer. 2002.
Inamed Aesthetics International Corporation
Conducted primary qualitative research and subsequently installed key marketing processes for this leading UK share registrar/analysis services company. 1995.
Independent Registrars Group (IRG)
Advised, designed and delivered Board alignment programme for the top team in this market leading specialty automotive fluids business. 2017-2018.
Designed, developed and delivered international team alignment workshop for the organization’s top Marketing leaders. 2019.
Deliver “Strategic Business Direction” and “Effective Marketing Strategies” programmes for board directors pursuing Chartered Director certification. 2003 – 2006.
Created and delivered “Strategy as A Story” workshop, UK Business Week. 2004
Institute of Directors Director Development
Developed and delivered “Leading Virtual Global Teams” and “Working From Home” Masterclasses. 2020.
Developed and delivered workshop, “Working with Americans.” 2003
International Advertising Association
Conducted market research amongst US companies based in the UK to assess their readiness to locate/grow in France. 2004.
Invest in France Agency
Designed and delivered UK business culture briefing session to newly arrived American cosmetics executive. April 2003
Acted as the European business development office for this US-based leisure concept developer/masterplanning organisation, taking in prospect identification, cultivation, conversion and relationship management. 1997-1999.
Jack Rouse Associates
Designed and delivered a Senior Management marketing and sales development programme for this leading global airline. Commissioned by Frost & Sullivan 2000.
Developed and delivered US business culture workshop for UK-based residential sales teams. 2019.
Developed and delivered US business culture workshops for middle- and senior-level management. 2009
Conducted a comparative study (primary quant research) across 3 EU countries of the buying habits and preferences of current, prospective and lapsed mail-order shoppers of this US-based market leader in the mail order catalog segment. 1995.
L L Bean
Designed and delivered Continuing Professional Development (CPD) programmes, “Client Loyalty” and “Client Acquisition” 2002 – present.
Law Society for England and Wales
Conducted detailed quantitative consumer research for Europe’s largest retail development, Bluewater shopping centre in Kent (1999).
Conducted desk research in order to advise on the entertainment (British Music Centre)/retail/commercial/ residential mix for their redevelopment of London’s Shell Centre.
Lend Lease Europe
Designed and delivered in-company workshop on “Working with Americans.” 2003
Acting as Programme Director for the Centre for Management Development’s customised in-company leadership programmes. 2007 – present.
London Business School
Developed and delivered a 3-week summer MBA programme, “International Marketing,” 1995, 1996.
Loyola Marymount University
Acting as Programme Director for this London Business School’s Centre for Management Development client to revise/redesign 3 international modules – Strategy, Business Transformation, Leadership – for the top management tier across its 6 business units. 2006 - present.
Conducted desk research for this UK b2b telecomms reseller, targeting SME’s with its OnCue-branded ADSL and web design services. 2001.
Designed and delivered in-company workshop on “Working with The World.” 2013
Designed and delivered a Senior Management development programme, Essentials of Marketing Management, for this prestigious European-branch of the American Management Association. 1997-present.
Management Centre Europe
Designed and conducted US focus groups in Philadelphia and New Jersey for this UK insulation business to identify adjustments needed to US marketing strategy and tactics. 2010.
Developed and delivered 2 programmes for scholars as Faculty Sponsor: BrandTravel and Corporate Diplomacy. 2010-2011.
Delivered in French and English 2 of their management development suite of modules, “Building Effective Teams” and “Dealing with Ambiguity.” Commissioned by Forum, 2003.
Designed and delivered "Working with Americans" briefing programme for outbound trade delegations. 2015 - present.
Mayor of London International Business Programme
Designed and delivered interactive workshop on “Working with Americans.” March 2004.
Meeting Professionals International
Developed and delivered keynote address on “Professional Services Marketing Best Practice” 2007.
Designed and delivered a range of workshops building international business capability for this pharma company’s global management conference. 2019.
Consolidated and analysed economic data to quantify the market value and growth opportunities across several European markets for this global cookware market leader. 2017.
Developed and delivered workshop on “Working with Americans” and “Working with the British.” 2006.
Milliken & Co.
Designed and delivered a Senior Management development programme, Business Strategy, for the commercial and consultancy divisions of this UK government ministry. Commissioned by Frost & Sullivan 1997.
Ministry of Defence
Designed, developed and delivered workshop session “Working across Cultures” for The Explorer Mindset leadership programme. 2018.
Developed and delivered 2 day marketing training programme for senior non-marketing executives in the business. April 2003.
MTL / Sightseers London
Business process re-engineering assignment to improve the HR function’s effectiveness and relations with other functional teams. Commissioned by Beaufort Management Consultants 1991.
Developed marketing databases and prospecting campaigns to reach UK SME’s known to have significant exports to the USA and banking US Dollars in the UK. 1996.
Natwest Bank USA
Designed, developed and delivered customised programme, Accelerate, to the top international business leaders. 2013-2014.
NBC Universal International
Designed and delivered customised Institute of Directors “Effective Marketing Strategy” programme for Non-Executive Directors, PCT Chairmen and Foundation Trust Chief Executives. 2006
NHS North West
Designed and delivered senior management development programmes to improve the effectiveness of the Marketing function and accountabilities of core team members. Commissioned by Chartered Institute of Marketing 1997.
Designed and delivered in-company workshop on “Working with Americans.” 2003.
Co-designed and program directed leadership sessions within McKinsey for the IT leaders in this global pharma business. 2015.
Designed, developed and delivered customised programme Working Across Cultures to its top EMEA business leaders. 2018.
Designed and delivered “Working with Americans” workshop. 2003.
Designed and delivered ½ day workshop at worldwide Partner Conference on internationalisation. 2010.
Designed research program to identify international integration opportunities across the expanded network of the firm. 2011.
Designed and delivered “e-marketing” workshop. 2002.
Designed and delivered 2 workshops on international integration/working across borders for this leading firm of solicitors’ annual Partners conference in Madrid. 2012.
Created and delivered senior management development programme for international delegates as part of a broader in-company series. October 2000, May 2001.
Oxford University Press
Appointed Business Development Executive to execute the business development strategy of the Strategy Services division of this leading UK consultancy. 1989-1990.
PA Consulting Group
Designed, developed and delivered the EMEA leadership program for top executives in this global jewelry retailer. Commissioned by Said Business School Oxford University. 2018.
Develop the marketing concept and brochure copy for this electronic payments processing start-up. 1997.
Undertook qualitative research across key EU markets about contact lens usage and fitting. Implemented key marketing improvements through management workshops in the UK division of this large US lens manufacturer. 1996.
Pilkington Barnes Hind
Designed and delivered workshop on working across borders for this leading communications equipment and software organisation. 2013
Commissioned by Duffy Coleman Anderson to produce copy for this property developer’s planned factory outlet development at Junction 28 of the M1, subsequently sold to BAA McArthur Glen. 1994.
Prime Richardson Tarmac
Designed, developed and delivered “Working with Americans” programme for this leading biotech organisation. 2019.
Designed, developed and delivered “Leading and Managing Internal Customers” leadership development programme for this leading economic development organisation. 2016.
Identified European alliance partners for this leading US custom motor consultancy/manufacturer, as well as acting as the European business development office, taking in prospect and alliance partners identification, cultivation, conversion and relationship management. 1994-1997.
Developed the business plan for this LDDC-funded Thames-side Olympic rowing and fitness training centre. 1997.
Royal Albert Dock Trust
Delivered leadership programme modules for senior executives from Group and business units. 2003.
Royal Bank of Scotland/Forum Corporation
Designed, developed and delivered executive development programme for country Managing Directors across the world on the theme of stakeholder engagement. Commissioned by Said Business School Oxford University. 2013.
Designed, developed and delivered executive development programme for senior global leaders on Marketing Strategy. 2014.
“Over the past few years Allyson has proved herself to be an award-winning Programme Director through her work with us. Her commitment to understanding clients’ needs, and passion for delivering impact, is outstanding. I have no hesitation in recommending her work.”- Dr Andrew White, Associate Dean for Executive Education, Saïd Business School, University of Oxford
SAID Business School
Designed, developed and delivered 2 international Marketing Strategy leadership programmes for Finland’s largest international TV, radio, newspaper and magazine owner across Europe. 2013.
Designed and delivered series of client relationship planning workshops for senior client managers. 2005.
Schroders Investment Management
Designed and delivered “Developing Your Leadership Brand” workshop for senior leaders. 2017.
Localised/amended business presentation of JV proposal targeting US insurance underwriters for this UK marketer of school fees insurance. 2001.
Developed and delivered “Working with Americans” workshop. 2003, 2004
Designed, developed and delivered US strategy and business development workshop for this leading bid services consultancy. 2018.
Shine Bid Services
Developed and implemented the US alliance strategy and approach for this UK law firm. 1996.
Shoosmiths & Harrison
Advised this US brand consultancy on profile-raising and business development strategies to increase awareness of its European presence. 2009.
Siegel + Gale
Developed and delivered workshop on “Working with Americans.” 2006.
Simmons & Simmons Solicitors
Developed and delivered workshop for the Board of Directors of this leading Saudi Arabian holding company on “The Effective Board.” 2014.
SISCO Saudi Industrial Services Company
Developed and delivered workshop on “Working with Americans.” 2012.
Society of Motor Manufacturers & Traders
Developed and delivered “Cross-cultural Confidence” online workshop. 2015.
Developed and delivered “Developing Your Leadership Brand” workshop. 2017.
Society of Women Engineers
Designed, developed & delivered 1-day and 2 day management programs for their worldwide Marketing and Sales organisations. 2006-present.
Sony Ericsson Mobile Communications
Developed and ran strategic planning workshops to focus the Salesforce on consultative, value-added, revenue-generating services to in-hospital chemists, pharmacies and township hospitals. Commissioned while at PA Consulting Group 1989-1990.
South African Druggists
Prepared and delivered talk on customer relationship management (CRM) for this UK IT recruitment consultancy, May 2000.
Reviewed and developed the remit of the Marketing function in line with best services marketing practices.
Staffordshire Building Society
Developed and delivered workshop for London-based Commercial and Investment Banking [CIB] executives of this South African bank on the impact on leadership of future global trends. 2010
Developed and delivered “Leveraging Global Mindsets” workshop for this leading financial services institution. 2016.
Standard Chartered Bank
Delivered “E-customer” management development programme for this Brussels-based client of Forum Corp. 2001-2002.
Starwood Hotels & Resorts/Forum
Developed and delivered workshop for the European bank, “Working with the World.” 2011.
Sumitomo Mitsui Banking Corporation
Developed and delivered Management Excellence Programme (MEP) for this Swiss global reinsurance industry leader. 2013
Designed and delivered “Leading Diverse International Teams” workshop for Europe-based buyer managers of this US off-price fashion retailer. 2011.
T J Maxx
Developed and delivered workshops on “Working with Americans” and “Working with the British.” 2004 - present.
Developed and delivered management programmes “Working with Europeans” and “Working with the Danish.” 2008
Identified, researched, approached and secured a US alliance partner (Miller Brewing) for the US distribution of the UK’s leading alcoholic cider brands. 1991.
Developed and delivered executive workshops to various UK chapters on Marketing Strategy & Planning, Market Research, Working with Americans for this international membership organisation of chief executives.
Found European alliance partners for one of the US’ leading themed entertainment/special effects companies, as well as acting as the European business development office, taking in prospect identification, cultivation, conversion and relationship management. 1998-present.
Designed and delivered a Marketing Manager development programme, Essentials of Marketing Management, for this Lisbon-based client of MCE. 1998.
Telecel Comunicacoes Pessoais
Designed and delivered a number of senior management development programmes in the US and Europe for Italy’s national telecom carrier. Commissioned by Frost & Sullivan 1997-1999.
Designed and delivered an “Internal Consultancy Skills” management development programme for this Belgium-based modem manufacturer client of Frost & Sullivan. 1998
Developed and implemented a US mailing and telemarketing campaign targeting California high growth, high-tech companies for this leading UK regional development agency to identify, research and convert inward investors. 1997.
Thames Valley Economic Partnership
Created copy for internal newsletter and magazine for franchisees and head office. 1992
The Body Shop
Developed and delivered webcasts on “Corporate Diplomacy,” “Going Global,” “Managing the Global-Local Dilemma: B2C” and “Managing the Global-Local Dilemma: B2B.” Nov 2011 - present.
The Conference Board
Researched UK consumer trends for this US-based electronics and gadgets retailer. 1991.
The Sharper Image
Conducted a marketing audit of the HMSO retail stores to improve sales volumes, margins, product mix, in-store customer service and mail-order operations. 1995.
The Stationery Office
Developed and delivered seminar presentation on professional services marketing and customer relationship management techniques. 2000.
The UK 200 Group
Identified and pursued US and European retail partners seeking to expand within the UK and requiring European logistics advice and services. 1991.
Transport Development Group
Researched and installed value-added services to be delivered by Head Office to the fee-paying operating companies of this leading UK financial services institution. Commissioned while at Hay Management Consultants 1991.
Developed and delivered ½ day “Working with Americans” workshops for US and UK in-house legal teams. 2006.
Developed and delivered “Leading Virtual International Teams” workshop for UK teams. 2011.
Developed and delivered “Working with Egyptians” workshop for UK teams. 2011.
Developed and delivered ½ day “International Expansion” workshop for member. 2011.
UK Fashion & Textile Association
Developed and delivered ½ day “Working with Americans” workshops across several UK regions for SME’s registered in UKTI’s “Passport to Export” programme. 2002 - present.
UK Trade & Investment
Developed and delivered “Working with Americans” workshop for the top leadership team. 2016.
Developed and delivered “Company Values” workshop for the top leadership team. 2019.
Designed and delivered Leading Across Cultures workshop for this Germany-based US Army operation. 2017.
United States Africa Command
Developed and implemented business development strategy to grow the UK circulation of this leading international business newspaper. 2003
Wall Street Journal
Developed and delivered workshop session for this UK trade association representing the luxury industry. 2016.
Advised this leading UK law firm about its US business development approaches and methods for attracting US alliance partners. 1996.
Warner Cranston Solicitors
Conducted qualitative research in Germany and Netherlands for this sports goods and fitness equipment manufacturer/marketer to identify key competitors and leading retailers in order to recommend improved marketing strategies and practices. 1994.
Weider Health & Fitness/IFL Ltd.
Designed, developed and delivered “Building Global Mindsets” workshop for senior fee earners to improve their cross-cultural capabilities. 2018 – present.
White & Case
Advised this East Midlands-based paper business on its international Marketing/Sales strategies, luxury research and US expansion. 2017
Designed, developed and delivered “Effective Leadership” workshop for the company’s EMEA leaders. 2019.
Designed, developed and delivered “Working with Lithuanians” webinar for the company’s US-based Amerisource Bergen leaders. 2019.
Developed and delivered “Working Globally” workshop for UK-based executives working with Swiss colleagues. 2010.
Zurich Financial Services