Ruth is a leading luxury brand specialist with 20 years’ international market and multi-channel experience.
Ruth has an accomplished track-record in UK and international blue chip organizations, having held senior executive operational and commercial roles within the consumer goods and services sectors.
International experience includes assignments across Europe and in the Middle East, where she was responsible for expanding a business across the MENA region.
Returning to the UK in 2004, Ruth was appointed General Manager of Estee Lauder Companies owned luxury lifestyle brand and oversaw significant expansion and growth in revenue and profit at the company.
In 2009 Ruth became a consultant offering strategic marketing and business advice to SME's and private equity investors, in the consumer goods and services sector. With a collaborative philosophy, strong strategic and pragmatic solutions orientated work style; Ruth applies her track record of operational and cultural change, guiding individuals and teams to deliver commercial success, including business and brand turnaround and growth strategies.
Ruth spearheaded the re-launch of American luxury leather goods powerhouse COACH (Inc) in the UK and Europe, implementing a programme of commercial cultural awareness training. Most recently she led the market repositioning project for Crabtree and Evelyn, successfully re-launching the brand internationally in 2013, with significant improvement in sales and profitability.
In 2013 Ruth became a regular contributor and guest speaker at Inspiring the Future, a forum and campaign launched by Miriam Gonzalez Durantez to support women in business and provide mentorship to young women starting their professional careers.
Ruth holds an MBA in International Retailing from Stirling University Scotland.