Marketing Knowledge

The pieces of international marketing strategy

Marketing Knowledge

Marketing's tool kit is at its most powerful when you use its tools creatively and in the right sequence.

Developing that ideal sequence and custom shaping your tools - price, product, promotion, place, people, process and physical presence – allows you to create and sustain brands which resonate with your customers/clients. Knowing how to hone them is the craft of marketing, as is identifying your organization's DNA which makes it unique and sustains its competitive advantage.

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Internation Marketing Growth Graph

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Cultural Intelligence

International business is more than a Handshake

Corporate Diplomacy

Strategy for a Global Road Map

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Selecting a partner

Finding Partners

The pieces of international marketing strategy

Marketing Knowledge

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