Corporate Diplomacy

International business is more than a Handshake

Corporate Diplomacy

Given the performances of Toyota’s Akio Toyoda, BP’s Tony Hayward and Coca Cola’s Doug Ivester, it’s clear these examples, and no doubt others closer to home, show how easy opportunities to build trust were missed forever.

Given the global nature of work and the cultural differences of your business partners, clients and colleagues, building long-lasting and profitable relationships can be difficult or even short-circuited by the assumptions about business practices, expectations and mental models.

For this reason we’ve designed a corporate diplomacy program, Working with the World, to help executives at all levels make an impact across boundaries.

Our program series is based on the principle that understanding the environments and contexts and cultural differences in which international business partners operate develops executive citizen diplomats who can operate successfully while representing their companies and their countries. It helps participants recognize, respect and reconcile business behaviors in other cultures through clear lenses that delivers a concrete ROI:

Relevant. Open Minded. Insightful.

For more information please contact us

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Internation Marketing Growth Graph

International Marketing Research

Cultural Intelligence for Business

Cultural Intelligence

International business is more than a Handshake

Corporate Diplomacy

Strategy for a Global Road Map

Strategic Advice

Selecting a partner

Finding Partners

The pieces of international marketing strategy

Marketing Knowledge

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