Allyson Stewart-Allen, Director of International Marketing Partners, to lead International Marketing Faculty for Britain's Rising Stars of Marketing

International Marketing Partners today announces their appointment as Faculty Partner for the Marketing Academy, (http://www.themarketingacademy.org.uk/.) The Marketing Academy provides a unique forum for industry leaders, marketing gurus, academics, entrepreneurs and marketing practitioners to inspire, develop and coach an entire generation of future business leaders.

The Marketing Academy’s Faculty for its International Marketing curriculum will be led by Allyson Stewart-Allen, internationally-known business guru, broadcaster and author expert in the fields of international marketing, US business and inter-cultural working. (http://www.intermarketingonline.com/index.html)

Allyson, Director of International Marketing Partners, comments:

“The importance of the Marketing Academy’s work cannot be underestimated. Shaping Europe’s future marketing leaders is critical in a time when trust in brands are taking over from other institutions. Brands now travel the globe as a matter of course, and we need to make sure marketers help them do so successfully and diplomatically, now we’re all aware from BP and Toyota of the high costs of getting this wrong.”

IMP's programme for the Marketing Academy, “Brand Travel: The Essentials of Localisation” will cover many aspects of ensuring companies check their assumptions. “Managing the dilemma of globalising and localising brands is filled with ambiguity and risk, but with the right frameworks and knowledge, the chances are high that these scholars will get it right for their companies so they can realise the payback periods they’ve planned for while building sustainable international businesses outside their home markets” says Stewart-Allen.

Sherilyn Shackell CEO of the Marketing Hall of Legends (UK) and Founder of The Marketing Academy observes:

“We are incredibly fortunate to have Allyson Stewart-Allen of International Marketing Partners on board to lead the the Faculty on Brand Travel. Allyson is singularly qualified in what is now, more than ever, the essential sphere of global marketing. Add to that, Allyson's extensive coverage in the press as the 'go to' guru for all things international, with recent coverage on BBC One, BBC Breakfast, BBC News, Bloomberg, CNN, BBC 4, BBC 5 Live and the FT — and that's just in the past week!"

Allyson, a Californian based in Europe for over 20 years and one of Dr. Peter Drucker’s first students, is sought by European and US organisations growing their markets on either side of the Atlantic.

Known for several years during her weekly Sky News television slot as “the Muse of Marketing,” Allyson suggests "My experience as the Muse of Marketing is especially appropos to what I endeavor to bring to the Marketing Academy Scholars, as muses have traditionally been the seen as the key to the good life — bringing prosperity, reflection and inspiration to those who sought their talents. ”

Sherilyn Shackell further comments:

“The Marketing Academy aims to inspire and develop the absolute best marketing talent of today to become the industry leaders of tomorrow. One of the most important learning streams for the Scholars within the Marketing Academy's innovative learning programme is the exposure to and knowledge sharing with some of the UK's most talented and innovative leaders from across a variety of marketing disciplines."

Every year, the Academy awards free Scholarships to bright, naturally talented and high potential marketers who will receive world class mentoring, development and coaching from the good and the great of UK businesses.

This unique part time Scholarship offers a life changing opportunity to rising stars currently working in the fields of Marketing, Communications & Advertising.

Key corporate sponsors of the Marketing Academy Scholarship 2010 include Cadbury, Google, O2 and Marketing Week.

BACKGROUND INFORMATION - International Marketing Partners

International Marketing Partners, industry experts in supporting professionals and organisations over the past 25 years who need a deeper understanding of their home and international markets with hands-on, on-the-ground help.

Following her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and boards of directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.

She is co-author of best-selling book Working with Americans (Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues. The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes. Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival. Allyson is also a contributing author in the latest edition of The FT Handbook of Management, Win New Business, as well as authoring Marketing in the USA (2nd edition, © 2009) for the British Government’s Department UK Trade & Investment.

Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognised brands.

In addition to her recent 4-year slot on Sky News Business Report programme as the “Muse of Marketing,” Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes. Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently for CNN, BBC, Bloomberg, The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

As well as being listed in Who’s Who in the World, Who’s Who in America and Who’s Who Among Women, she is a frequent keynote speaker at conferences including Wilton Park, Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, Marketing Society and American Marketing Association on a variety of global marketing trends and developments.

She was awarded EFMD’s Excellence in Practice Award 2009 for her work as a Programme Director at London Business School, which role she also holds at Said Business School at Oxford University. Allyson is also a member of the European faculty of the Centre for Creative Leadership, Forum Corporation and Blessing White. She was appointed a Faculty member of the Marketing Academy and an active Member of the Marketing Society, Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, member of the American Marketing Association, Institute of Directors, International Women’s Forum and serving on the Senior Advisory Boards of the Institute for Leadership Studies at Loyola Marymount University in Los Angeles and the New York-based Business for Diplomatic Action. She also serves as a judge of the US-based The Stevies® International Business Awards and the UK’s Women in Marketing Awards.

Allyson holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker. Allyson has been based in London since 1988 and is a British and US citizen, originally from Los Angeles, California.