ABOUT OUR BOOK

Working with Americans book cover

ABOUT OUR BOOK

Our book, Working With Americans, is the first-ever dedicated to explaining the US business culture, with tips, anecdotes, cartoons and a layout which makes it an essential handbook. Named The Sunday Times Book of the Week, it's an invaluable tool for anyone who does business in the US, or works with Americans in any capacity. HRH The Princess Royal, Princess Anne, President of UK Fashion Exports, speaking at the UKFE Awards, said "I'd like to thank Allyson Stewart-Allen for her much-needed insight into working with Americans. While the US may be our second largest export market, insights from an insider are always most welcome."

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Allyson Stewart-Allen

Allyson Stewart-Allen, author

Allyson Stewart-Allen is an American based in Europe for the past two decades, from where she advises a broad range of companies and industries - from professional sports teams to legal services - wanting to build their US presence and profits. Before establishing and running her Los Angeles and London-based consulting firm, International Marketing Partners, she was a marketing consultant with PwC, PA Consulting Group and Hay Management Consultants. She earned her MBA under the direct tutelage of Dr. Peter Drucker at Claremont Graduate University. Allyson appears regularly as a marketing expert on CNN International, is regularly quoted in The Wall St. Journal Europe amongst other publications, and has a regular column in Market Leader and Marketing News magazines. She is a frequent keynote speaker at conferences around the globe. You can contact Allyson on: allyson@intermarketingonline.com.

Lanie Denslow

Lanie Denslow photo

Lanie Denslow is an innovative Californian with a strong retailing and marketing background. She is International Director of the Fashion Institute of Design and Merchandising, a private college headquartered in Los Angeles. In 1992, she founded World Wise Intercultural Training and Resources, so provide business professionals with seminars and customized programme to enable professionals conduct business effectively in and outside their home countries. Lanie has an MBA and a Masters of International Business from Pepperdine University. She has lived in Paris, is fluent in French and works regularly in Europe. You can contact Lanie on: lanie@worldwiseonline.net

REVIEWS

"I'd like to thank Allyson Stewart-Allen for her much-needed insight into working with Americans. While the US maybe our second largest export market, insights from an insider are always most welcome. Thank you very much for that."
HRH The Princess Royal, President of UK Fashion Exports
"This book helps navigate the minefield that goes with working in America!"
Hugh Cornwell, Singer/Songwriter (formerly, The Stranglers)



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