International Marketing Partners Radio Interviews

2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior

BBC Radio 4, interview You and Yours programme, 29 July 2008, “Can Tesco's Fresh & Easy Make it Work in the US?”

BBC Radio 5 Live, interview Wake Up To Money programme, 15 April 2008, “Why do UK brands have trouble succeeding in the USA?”

BBC Radio 5 Live, Weekend Business, interview 4 April 2008, “Tesco Fresh and Easy Launches in the US”

BBC World Service, World Business Report programme, interview 7 November 2007, “Tesco Fresh & Easy Launches in California”

National Public Radio, Marketplace program, interview 5 November 2007, “The British Are Coming… with Groceries!”

BBC Radio 5 Live, interview 4 November 2007, “Tesco Enters US Market”

BBC World Service, interview 4 July 2007, “Brand Beckham”

BBC Radio 4 World Tonight, 9 Jun 2007,“2012 London Olympics Logo Disappoints the Public”

BBC Radio 4, interview 4 June 2007, “New London 2012 Olympics Logo Spells Disaster”

2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior