Strategic advice for international growth
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Growing beyond your home market can be a risky undertaking without clearly understood strategies and objectives. Your options are many: acquiring a local company already operating in the overseas market, growing your own organisation and brands organically, sending your executives abroad temporarily to develop the business, or collaborating with a local partner. Managing the dilemma of globalizing or localizing your brands is full of ambiguity, but with the right advice and on-the-ground help, the chances are high that you can realise your payback targets while building a sustainable international business.
Case studies Colliers International Designed and delivered series of client relationship planning workshops for senior Key Account Managers
“International Marketing Partners has brought great value to our business with its processes and ideas on client planning and extending our strong relationships with our clients. They've inspired our top team and given us the toolkit to grow our business yet further. Professional, enthusiastic, energetic. A great experience.“
Mark Group Designed and conducted US focus groups in Philadelphia and New Jersey for this UK insulation business to identify adjustments needed to US marketing strategy and tactics.
“Mark Group USA is very grateful to Allyson Stewart-Allen for her thoughtful and excellent work on our behalf. Allyson diligently and professionally established our customer research program, implemented the program, and provided conclusions and recommendations that helped Mark Group launch our US business.“  Institute of Directors Enterprises Identified, researched and approached US-based organisations with whom our client, one of Britain’s leading business clubs, could partner to offer bi-lateral sharing of membership benefits, membership lists, facilities and publications. Bupa Developed and delivered briefing for Group Organisation Development Director in advance of his Boston international assignment. Developed and managed as Programme Director the “Inventing our Future” annual conference for the top 100 leaders globally across the Group businesses.
Allyson has always been an excellent source of leading edge perspectives on what matters in the world of service delivery . Whats driving customers and what the best companies in the world are doing to respond. |