Marketing research and strategy
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Understanding the ecosystem of your current and target markets – whether domestic or overseas – is the key to your brand’s and organisation’s ability to create and capture value in those markets.
Extracting insights from the research is where most companies fall short. The opportunities to identify real customer bottlenecks through good research are vast, since it is these that provide you with the levers to deliver real benefits and net real revenue. With our help, you will see how wide your ecosystem really is and the opportunities within it to offer your customers/clients even more. Case studies and Testimonials Grosvenor Estates Interim management role for Impact Executives advising on branded customer experience and restructuring around customers of the London Estate’s Investment team. Led “Customer Insight” workstream, involving the project management of 3rd party market research agency. Distilled findings in terms of implications on this international property management organisation.  Mark Group Designed and conducted US focus groups in Philadelphia and New Jersey for this UK insulation business to identify adjustments needed to US marketing strategy and tactics.
“Mark Group USA is very grateful to Allyson Stewart-Allen for her thoughtful and excellent work on our behalf. Allyson diligently and professionally established our customer research program, implemented the program, and provided conclusions and recommendations that helped Mark Group launch our US business.“ |