07
Aug
2018
Posted by
Lorna Barradine
Tags
USA, Masterclass, marketing, branding

Learn about the USA and Canada business cultures

 

News Release

8 August 2018 - Birmingham

Learn about business culture and how to secure an export deal in USA and Canada

Business communication and negotiation styles will be among the topics being discussed at a specialist masterclass on exporting to the USA and Canada next month (September).

Organised and delivered by the ERDF SME International Growth Project, the half-day workshop on Thursday, September 20, is open to small-medium-sized enterprises (SMEs) based across the West Midlands region, which also includes the counties of Staffordshire, Shropshire, Worcestershire and Herefordshire.

Led by Allyson Stewart-Allen, founder of specialist marketing consultancy International Marketing Partners Ltd. and dual British and American citizen, the session will guide SMEs on the cultural Do’s and Don’ts of doing business for the first time in the US and Canada.

“It was George Bernard Shaw who is credited with the saying that the US and Great Britain are two countries divided by a common language, just as true today as it was in the early 1940’s,” she said.

“SMEs can come across many communication and cultural challenges when trying to export to the USA and some have found to their cost that mistakes can sometimes be irrecoverable.  While Canada is geographically connected to the USA, there are distinct cultural, communication and language differences.

“This masterclass will help businesses understand not only the different business cultures of these two bordering markets, it will give valuable tools and advice on how to avoid expensive pitfalls.”

The USA is the UK’s biggest trading partner, exporting almost £100 billion worth of goods and services in 2016, while the UK exported £8.2 billion of goods and services to Canada in the same year, making it the UK’s eighth biggest export market outside the EU. The half-day training will also cover: business and economic environments; ease of doing business; market entry; e-commerce in both markets; language differences. The masterclass is free of charge.  For more information and to secure a space, visit: https://usaandcanda.eventbrite.co.uk

ENDS

Notes to editors

European Regional Development Fund

The project is receiving £4.5m of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding.

About Allyson Stewart-Allen

Allyson Stewart-Allen is a renowned advisor, author, speaker and educator whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education.

A Californian based in Europe for over 25 years, Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell. She is also a Mentor for the Mayor of London’s International Business Programme.

Her insights have appeared in broadcast, print and digital media across the globe, including BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

Contact

Allyson Stewart-Allen
CEO, International Marketing Partners Ltd.
allyson@intermarketingonline.com
UK tel: +44 (0)20 7828 9400


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