10
Jun
2018
Posted by
Jacqui Green
Tags
USA, Marketing, Americans, Supper Club, Sales

Allyson Stewart-Allen to speak at “How to Grow in the USA”

Allyson Stewart-Allen to speak at “How to Grow in the USA” at Smith & Wollensky, 28 June 2018

For Immediate Release

11 June 2018 – London

The CEO of International Marketing Partners, Allyson Stewart-Allen, will be speaking at The Supper Club’s next Speaker Boutique – How to Grow in the USA. The event will explore the risks and rewards of expanding a business to the United States and provide guidance on marketing, funding, regulation and tax.

Allyson has personal experience of the differences between the US and UK markets. She moved to Europe from her native California more than 25 years ago. Now an acknowledged expert in brand internationalism, Allyson has advised more than 200 businesses about expanding into new markets. A new edition of her bestselling book ‘Working with Americans’ is due out later this year.

Allyson will be joined by three other speakers for the event: Martin McCourt – former Dyson CEO and current Chairman, Glen Dimplex; Patrick Eve – Managing Director of ZigZag Global; and Dominic Joseph – CEO of Captify.  Together they will address issues including Sales and Marketing, adapting UK brands for the US market and how to compete with local businesses.

The Supper Club Managing Director, Emma-Jane Packe said, “we are delighted that Allyson Stewart-Allen has agreed to join us for our next Speaker Boutique.  Her wealth of experience in brand internationalism and the US market makes Allyson an ideal speaker for this event and we know our members and visitors will appreciate her insights.”

Allyson added, “I’m looking forward to joining my fellow speakers for what promises to be an interesting and enjoyable evening.”

How to Grow in the USA will take place on 28 June, from 2pm to 6pm at Smith & Wollensky, Covent Garden Riverside.  While non-members’ tickets are usually priced at £66, a number of half-price tickets are available from www.thesupperclub.com with the code ‘TSC50’.

Ends.

About Allyson Stewart-Allen

Allyson Stewart-Allen is a renowned advisor, author, speaker and educator whose expertise in brand internationalisation is sought by leading businesses globally through her consultancy, publications, appearances, mentoring and corporate education.

A Californian based in Europe for over 25 years, Allyson has advised more than 200 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell. She is also a Mentor for the Mayor of London’s International Business Programme.

Her insights have appeared in broadcast, print and digital media across the globe, including BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.

Contact

Allyson Stewart-Allen
CEO, International Marketing Partners Ltd.
allyson@intermarketingonline.com
UK tel: +44 (0)20 7828 9400
US tel: +1 310 665 1155

About The Supper Club

The Supper Club is an exclusive membership community of inspirational founders and CEOs of high growth businesses, and runs regular events for members, including workshops, round tables and social activities.  Since 2003, it has enabled thousands of members to realise their growth ambitions.  The average growth of members is 34 per cent year on year with average sales from £1m to £500m.  It supports members through all stages of the entrepreneur lifecycle, from scale to sale and beyond.  The Supper Club is highly valued for the quality and diversity of its membership, event experiences and pro-active personal support.  It brings the right members together at the right time to support each other in their journeys by sharing the hard-learned lessons along the way.  It helps members find the knowledge and connections they need to make better decisions and spend their time more wisely.  Find out more at thesupperclub.com.


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