The Brand Travel™ Blog

15
May
2017
Posted by
Allyson Stewart-Allen
Tags
International expansion

Making a Success of International Expansion

For the majority of small- and medium-sized businesses to win overseas, you must make sure you’re ready – structurally, operationally, culturally –in order to de-risk this wildly exciting and usually profitable strategic pursuit with many distractions and tests along the way.

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11
Mar
2017
Posted by
Allyson Stewart-Allen
Tags
Uber, brands, marketing

Brands in Trouble, Part 573: Uber

Given the United airlines fiasco this week, Uber must be very happy to have the limelight moved away from its own corporate culture meltdowns. Are these events limited to companies in the transportation industry or is it even more prevalent?

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27
Apr
2016
Posted by
Allyson Stewart-Allen
Tags
brand management, reputation, online, social media

5 imperatives to protect your brand online

BP, Google, Amazon, Starbucks, Volkswagen and Mossack Fonseca all have one thing in common: reputational damage. Over the past 12 months, despite their best efforts and millions invested in reputation and brand management, each of these companies has suffered damage to how they’re perceived across cultural and geographic boundaries. Managing the global/local dilemma is no easy feat in today’s social media-laden instant society, with tweet-happy consumers holding brands more accountable than ever before.

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