The Brand Travel™ Blog

08
Nov
2017
Posted by
Allyson Stewart-Allen
Tags
business, The Apprentice, marketing

The Apprentice You’re Fired – Making "Business" Accessible

While on the panel again this evening as the business expert, my 4th appearance since 2015 for BBC2’s The Apprentice: You’re Fired, I was reminded of the fact that while I’m immersed in the world of business model canvases, disruptive strategy plays and sustainable social enterprise, most viewers and the public at large are not fluent in the jargon of business.

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14
May
2017
Posted by
Allyson Stewart-Allen
Tags
International expansion

Making a Success of International Expansion

For the majority of small- and medium-sized businesses to win overseas, you must make sure you’re ready – structurally, operationally, culturally –in order to de-risk this wildly exciting and usually profitable strategic pursuit with many distractions and tests along the way.

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11
Mar
2017
Posted by
Allyson Stewart-Allen
Tags
Uber, brands, marketing

Brands in Trouble, Part 573: Uber

Given the United airlines fiasco this week, Uber must be very happy to have the limelight moved away from its own corporate culture meltdowns. Are these events limited to companies in the transportation industry or is it even more prevalent?

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