The Brand Travel™ Blog

12
Feb
2018
Posted by
Allyson Stewart-Allen
Tags
#Gerber #international #marketing #branding

Gerber's New Spokesbaby Speaks volumes about the brand

With the recent announcement from US baby food leader Gerber that Lucas Warren is its 2018 “spokesbaby” comes a new first for the 90-year-old company: a child with Down syndrome to represent the brand.

READ MORE
08
Nov
2017
Posted by
Allyson Stewart-Allen
Tags
business, The Apprentice, marketing

The Apprentice You’re Fired – Making "Business" Accessible

While on the panel again this evening as the business expert, my 4th appearance since 2015 for BBC2’s The Apprentice: You’re Fired, I was reminded of the fact that while I’m immersed in the world of business model canvases, disruptive strategy plays and sustainable social enterprise, most viewers and the public at large are not fluent in the jargon of business.

READ MORE
15
May
2017
Posted by
Allyson Stewart-Allen
Tags
International expansion

Making a Success of International Expansion

For the majority of small- and medium-sized businesses to win overseas, you must make sure you’re ready – structurally, operationally, culturally –in order to de-risk this wildly exciting and usually profitable strategic pursuit with many distractions and tests along the way.

READ MORE
SUBSCRIBE TO OUR NEWSLETTER
BACK TO TOP