The Brand Travel™ Blog

06
Oct
2017
Posted by
Allyson Stewart-Allen
Tags
Marketing, CIM, acceleration, growth, international, engagement

Marketing As a Force for Good?

As a current Board candidate for the UK's Chartered Institute of Marketing, I was asked to put forward some views on our profession and how I'd contribute to the Institute's ambition... here's an extract below. Do you share my views on Marketing as a force for good?

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10
Feb
2016
Posted by
Allyson Stewart-Allen
Tags
marketing, branding, strategy, BrandTravel

The Zica brand name provides a sting for Tata Motors

Tata Motors Ltd. has announced it will rename its newest small car, Zica, to avoid association with the Zika virus. While the company has been promoting its new vehicle for the past few months under the Zica brand, it expects to rename the model in the coming weeks.

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19
Jan
2016
Posted by
Allyson Stewart-Allen
Tags

Local heritage matters in a globalised world

Our connection with food is an emotional one, spurring us to often pay more for heritage and the memories provenance brings. Over the last few years, “local food” has become synonymous with high quality, freshness and environmentally friendly. Whether this is always true is up for debate, but what we know for certain is that the market for local is significant and growing.

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