The Brand Travel™ Blog

26
May
2015
Posted by
Allyson Stewart-Allen
Tags
McDonalds, Marketing Magazine
Mc Donalds lost its charm?

Old McDonald’s Lost its Charm?

Ever think a British executive would be appointed to lead one of the world’s – and America’s – biggest brands? With the recent appointment of Steve Easterbrook as CEO, he certainly has his work cut out.

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30
Apr
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Knowledge
Women In Underwear Posing For A Group Photo

Is the Protein World “Beach Body Ready” UK billboard Ad Merely a Storm in a C-cup?

For the past several weeks, a large yellow poster advert has appeared across the London Underground network promoting a very slim woman in a bikini, asking passengers “Are you beach body ready?” – prompting a significant social media storm about the advertiser, Protein World.

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03
Feb
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Consultancy

Why Do International Market Research?

Good quality international market research can maximise your chance of success in capturing a new market. Explore the numerous cultural, social and economic influences that affect your product or service.

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