The Brand Travel™ Blog

09
Jun
2017
Posted by
Allyson Stewart-Allen
Tags
localization, brands, culture

Local focus is essential for brands to succeed in global markets

Worldwide, we’re experiencing an unparalleled flow of goods and information than ever before. While popular assumptions that brands must take a global view to succeed in international marketplaces prevail, the data shows exactly the opposite is true: for brands to truly make money globally, their approaches must be localized.

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09
May
2017
Posted by
Allyson Stewart-Allen
Tags
Museum of Failure in Sweden

The Museum of Failure

You know that your business culture has been shaped by start-ups when there’s creation of a Museum of Failure. The challenge of course is choosing which of the thousands of failed consumer products deserve a showcase in this Swedish repository.

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26
May
2015
Posted by
Allyson Stewart-Allen
Tags
McDonalds, Marketing Magazine
Mc Donalds lost its charm?

Old McDonald’s Lost its Charm?

Ever think a British executive would be appointed to lead one of the world’s – and America’s – biggest brands? With the recent appointment of Steve Easterbrook as CEO, he certainly has his work cut out.

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