The Brand Travel™ Blog

23
Jul
2017
Posted by
Allyson Stewart-Allen
Tags
Ford, brand, scent, marketing, China

In China, Ford Cars Smell Like … Nothing at All

As Ford’s car marketing in China demonstrates, there’s nothing like having local knowledge to build a successful business. Unlike the brand’s customers in the West, who relish the smell of a new car – the leather, the wood, the plastic dashboard – its Chinese consumers prefer just the opposite, which makes sourcing the interior components much trickier since being selected for smell is an attribute most global tier 1 suppliers have never had to consider… until now.

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26
Apr
2017
Posted by
Allyson Stewart-Allen
Tags
President Trump 100 US America

May Day for Trump's Next 100 Days

As May Day marks the start of President Trump’s next 100 days, you no doubt are assessing what his law-making approach and policies will mean for foreign businesses expanding in the world’s largest economy.

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24
Jan
2017
Posted by
Allyson Stewart-Allen
Tags
Trump, Theresa May, cultural intelligence, business
Associated Press/Photos by (Trump) Cliff Owen and (May) Kirsty Wigglesworth

Coming Up Trumps on UK Trade

Ahead of Trump meeting with Theresa May this Friday, their negotiations will only be successful if she recognises the mind set of Americans in business. As with all British business leaders trying to build their US sales and presence, the Prime Minister must ensure she is in sync with the American businessman leading the country.

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