The Brand Travel™ Blog

24
Jan
2017
Posted by
Allyson Stewart-Allen
Tags
Trump, Theresa May, cultural intelligence, business
Associated Press/Photos by (Trump) Cliff Owen and (May) Kirsty Wigglesworth

Coming Up Trumps on UK Trade

Ahead of Trump meeting with Theresa May this Friday, their negotiations will only be successful if she recognises the mind set of Americans in business. As with all British business leaders trying to build their US sales and presence, the Prime Minister must ensure she is in sync with the American businessman leading the country.

READ MORE
16
Jan
2017
Posted by
Tags

2017 Winners and Losers

With a fresh year, companies are no doubt assessing the impact Trump, Brexit and business innovation will have in 2017. It will also be a year marked, not least, by the 10th anniversary of the iPhone, the 15th anniversary of the Euro and 500 years since the Reformation. As a result, the business winners and losers on both sides of the Atlantic over the next 12 months will be those that can profitably navigate the new nationalism and business volatility in mature markets. Here are a few ideas on industries and brands that will make money in an uncertain and turbulent year ahead as well as those I expect will not do well.

READ MORE
13
Dec
2016
Posted by
Allyson Stewart-Allen
Tags
internationalisation, localisation, brand, business, VW, MOIA

Is Moia the vehicle to restore VW’s reputation?

As one of Germany’s ambassadors shaping the world’s view of the country, Volkswagen will stay under the spotlight in 2017 thanks to its rigged emissions readings and noxious corporate culture.

READ MORE
SUBSCRIBE TO OUR NEWSLETTER
BACK TO TOP