The Brand Travel™ Blog

03
Sep
2015
Posted by
Allyson Stewart-Allen
Tags
Corporate Diplomacy, International Business Education
Minding The Cultural Perception Gap

Minding The Cultural Perception Gap

August is a traditional time for many workers to break away from the 9 to 5 and enjoy some rest and relaxation and, for some, a chance to go abroad and experience a new culture and environment. The great thing about international travel is being able to see first-hand the people, customs and culture.

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19
May
2014
Posted by
Tags
Coca-cola, BVO, Brand, Consumer

Coca-Cola and Consumer Empowerment

The decision by Coca-Cola to remove BVO from its fruit and sports drinks is the latest, but definitely not the last, example of how businesses are increasingly subject to the power of the consumer’s voice.

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06
Jun
2012
Posted by
Allyson Stewart-Allen
Tags

Letter from America: Bonuses, Bungles and Brands

Two leading British banks, Barclays and RBS, each awarded significant payouts to their executives despite calls not to by American institutional investors. Both Bob Diamond at Barclays and Fred Goodwin, formerly of RBS Citizens, had significant US operations under their purview yet seemed deaf to the costs to their brands in one of the world’s largest financial services markets.

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