The Brand Travel™ Blog

03
Feb
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Consultancy

Why Do International Market Research?

Good quality international market research can maximise your chance of success in capturing a new market. Explore the numerous cultural, social and economic influences that affect your product or service.

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12
Nov
2014
Posted by
Tags
USA, cultural intelligence, international market research

Thinking of Doing Business in America? How to Avoid the Common Pitfalls

The lure of the American market is understandable: Cracking the US market is achievable - but it takes patience, planning and perseverance to make sure the outcome is successful.

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21
Oct
2014
Posted by
Allyson Stewart-Allen
Tags
Brands,International Brands,Allyson Stewart-Allen

Brands in crisis: McDonald's Reports 30% fall in profits 2014

Allyson Stewart-Allen talks to BBC World Business report on the causes of McDonald's Falling Profits and its relationship with its core consumers.

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