The Brand Travel™ Blog

10
Feb
2016
Posted by
Allyson Stewart-Allen
Tags

The Zica brand name provides a sting for Tata Motors

Tata Motors Ltd. has announced it will rename its newest small car, Zica, to avoid association with the Zika virus. While the company has been promoting its new vehicle for the past few months under the Zica brand, it expects to rename the model in the coming weeks.

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21
Jan
2016
Posted by
Allyson Stewart-Allen
Tags
predictions, 2016, business, marketing

2016 promises a rough ride for international brands

Will the business climate stay as volatile as these first few weeks or prove more predictable? I expect the themes of 2016 that will impact how international corporations grow will include ...

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19
Jan
2016
Posted by
Allyson Stewart-Allen
Tags

Local heritage matters in a globalised world

Our connection with food is an emotional one, spurring us to often pay more for heritage and the memories provenance brings. Over the last few years, “local food” has become synonymous with high quality, freshness and environmentally friendly. Whether this is always true is up for debate, but what we know for certain is that the market for local is significant and growing.

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