The Brand Travel™ Blog

04
Apr
2018
Posted by
Allyson Stewart-Allen
Tags
Branding, Trust, Marketing, Reputation, Gender Pay, Equality

Brands pay the price for gender pay gaps

With today's UK filing deadline for companies to reveal their hourly gender pay stats, most will be pushed to explain how it is that women in their businesses earn up to 71% less on average than their male counterparts (with this figure attributed to leading Magic Circle law firm Allen & Overy according to the FT’s analysis), a differential that’s been consistently wide in the financial and professional services sector.

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12
Feb
2018
Posted by
Allyson Stewart-Allen
Tags
#Gerber #international #marketing #branding

Gerber's New Spokesbaby Speaks volumes about the brand

With the recent announcement from US baby food leader Gerber that Lucas Warren is its 2018 “spokesbaby” comes a new first for the 90-year-old company: a child with Down syndrome to represent the brand.

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08
Nov
2017
Posted by
Allyson Stewart-Allen
Tags
business, The Apprentice, marketing

The Apprentice You’re Fired – Making "Business" Accessible

While on the panel again this evening as the business expert, my 4th appearance since 2015 for BBC2’s The Apprentice: You’re Fired, I was reminded of the fact that while I’m immersed in the world of business model canvases, disruptive strategy plays and sustainable social enterprise, most viewers and the public at large are not fluent in the jargon of business.

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