The Brand Travel™ Blog

12
Mar
2015
Posted by
Allyson Stewart-Allen
Tags
Retail. Cultural Intelligence, International Business
2 Buttered Bagels

Cultural intelligence: what butter on bagels can teach us

When British high-street sandwich chain, PrĂȘt A Manger, decided to expand into the USA, it fell into the same trap as many other brands do: it made assumptions. Their assumptions about the American people and what they liked to eat came back to bite them when they realised that Americans...

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03
Feb
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Consultancy

Why Do International Market Research?

Good quality international market research can maximise your chance of success in capturing a new market. Explore the numerous cultural, social and economic influences that affect your product or service.

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12
Nov
2014
Posted by
Tags
USA, cultural intelligence, international market research

Thinking of Doing Business in America? How to Avoid the Common Pitfalls

The lure of the American market is understandable: Cracking the US market is achievable - but it takes patience, planning and perseverance to make sure the outcome is successful.

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