The Brand Travel™ Blog

12
Feb
2018
Posted by
Allyson Stewart-Allen
Tags
#Gerber #international #marketing #branding

Gerber's New Spokesbaby Speaks volumes about the brand

With the recent announcement from US baby food leader Gerber that Lucas Warren is its 2018 “spokesbaby” comes a new first for the 90-year-old company: a child with Down syndrome to represent the brand.

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08
Nov
2017
Posted by
Allyson Stewart-Allen
Tags
business, The Apprentice, marketing

The Apprentice You’re Fired – Making "Business" Accessible

While on the panel again this evening as the business expert, my 4th appearance since 2015 for BBC2’s The Apprentice: You’re Fired, I was reminded of the fact that while I’m immersed in the world of business model canvases, disruptive strategy plays and sustainable social enterprise, most viewers and the public at large are not fluent in the jargon of business.

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05
Oct
2017
Posted by
Allyson Stewart-Allen
Tags
Marketing, CIM, acceleration, growth, international, engagement

Marketing As a Force for Good?

As a current Board candidate for the UK's Chartered Institute of Marketing, I was asked to put forward some views on our profession and how I'd contribute to the Institute's ambition... here's an extract below. Do you share my views on Marketing as a force for good?

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