The Brand Travel™ Blog

24
Jan
2017
Posted by
Allyson Stewart-Allen
Tags
Trump, Theresa May, cultural intelligence, business
Associated Press/Photos by (Trump) Cliff Owen and (May) Kirsty Wigglesworth

Coming Up Trumps on UK Trade

Ahead of Trump meeting with Theresa May this Friday, their negotiations will only be successful if she recognises the mind set of Americans in business. As with all British business leaders trying to build their US sales and presence, the Prime Minister must ensure she is in sync with the American businessman leading the country.

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13
Dec
2016
Posted by
Allyson Stewart-Allen
Tags
internationalisation, localisation, brand, business, VW, MOIA

Is Moia the vehicle to restore VW’s reputation?

As one of Germany’s ambassadors shaping the world’s view of the country, Volkswagen will stay under the spotlight in 2017 thanks to its rigged emissions readings and noxious corporate culture.

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03
Nov
2016
Posted by
Allyson Stewart-Allen
Tags
news, business, election, USA, trump, clinton, US, UK

How to Fix the Broken Brand USA: A Mandate for Our New President

With only a few days before the biggest political battle in US history, these are my perspectives on the damaged “Brand USA” and what the President needs to do to fix it.

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