The Brand Travel™ Blog

18
Oct
2014
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Tags
USA, cultural intelligence, international market research

Thinking of Doing Business in America? How to Avoid the Common Pitfalls

The lure of the American market is understandable: Cracking the US market is achievable - but it takes patience, planning and perseverance to make sure the outcome is successful.

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10
Oct
2014
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International business culture

The Importance of Understanding Internationalising Your Business’ Culture

Companies spend millions of pounds every year investing in their organisational culture, honing and perfecting it to deliver the strongest performance it can. However, it can be a tough process and the very concept of ‘culture ‘and what it really stands for in international markets can be considerable.

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17
Jul
2014
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Pew Research Center

Pew Research Center survey finds widespread global opposition to U.S. eavesdropping

Revelations about the scope of American electronic surveillance efforts have generated headlines around the world over the past year. And a new Pew Research Center survey finds widespread global opposition to U.S. eavesdropping and a decline in the view that the U.S. respects the personal freedoms of its people. But in most countries there is little evidence this opposition has severely harmed America’s overall image.

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