The Brand Travel™ Blog

30
Apr
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Knowledge
Women In Underwear Posing For A Group Photo

Is the Protein World “Beach Body Ready” UK billboard Ad Merely a Storm in a C-cup?

For the past several weeks, a large yellow poster advert has appeared across the London Underground network promoting a very slim woman in a bikini, asking passengers “Are you beach body ready?” – prompting a significant social media storm about the advertiser, Protein World.

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12
Mar
2015
Posted by
Allyson Stewart-Allen
Tags
Retail, Cultural Intelligence, International Business
2 Buttered Bagels

Cultural intelligence: what butter on bagels can teach us

When British high-street sandwich chain, Prêt A Manger, decided to expand into the USA, it fell into the same trap as many other brands do: it made assumptions. Their assumptions about the American people and what they liked to eat came back to bite them when they realised that Americans...

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03
Feb
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Consultancy

Why Do International Market Research?

Good quality international market research can maximise your chance of success in capturing a new market. Explore the numerous cultural, social and economic influences that affect your product or service.

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