The Brand Travel™ Blog

02
Jul
2015
Posted by
Allyson Stewart-Allen
Tags
Cultural Intelligence, International Market Research

Why use International Business Education?

Anyone who followed Steve Easterbrook’s recent appointment as CEO of McDonald’s will know he has a mighty challenge ahead; re-building a brand across multiple cultures is no mean feat. Many executives who are taking on a new global role will often require dedicated international business education.

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26
May
2015
Posted by
Allyson Stewart-Allen
Tags
McDonalds, Marketing Magazine
Mc Donalds lost its charm?

Old McDonald’s Lost its Charm?

Ever think a British executive would be appointed to lead one of the world’s – and America’s – biggest brands? With the recent appointment of Steve Easterbrook as CEO, he certainly has his work cut out.

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30
Apr
2015
Posted by
Allyson Stewart-Allen
Tags
International Market Research, Marketing Knowledge
Women In Underwear Posing For A Group Photo

Is the Protein World “Beach Body Ready” UK billboard Ad Merely a Storm in a C-cup?

For the past several weeks, a large yellow poster advert has appeared across the London Underground network promoting a very slim woman in a bikini, asking passengers “Are you beach body ready?” – prompting a significant social media storm about the advertiser, Protein World.

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