The Brand Travel™ Blog

13
Dec
2016
Posted by
Allyson Stewart-Allen
Tags
internationalisation, localisation, brand, business, VW, MOIA

Is Moia the vehicle to restore VW’s reputation?

As one of Germany’s ambassadors shaping the world’s view of the country, Volkswagen will stay under the spotlight in 2017 thanks to its rigged emissions readings and noxious corporate culture.

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03
Nov
2016
Posted by
Allyson Stewart-Allen
Tags
news, business, election, USA, trump, clinton, US, UK

How to Fix the Broken Brand USA: A Mandate for Our New President

With only a few days before the biggest political battle in US history, these are my perspectives on the damaged “Brand USA” and what the President needs to do to fix it.

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06
Jun
2016
Posted by
Allyson Stewart-Allen
Tags
consumer, marketing, gender

Navigating the consumer battlefield of the sexes

Even in 2016, gender gaps continue, especially in the realm of product pricing, employer dress-codes and pay gaps fueling discussions at Boardroom and dining tables. That PwC has come under fire for enforcing a ‘high heeled’ policy with its temp provider Portico demonstrates how corporates still need to get with the times. Even major British retailers Boots, Tesco and Argos are facing reputational risks for their pricing of products based on gender.

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