The Brand Travel™ Blog

31
Jul
2018
Posted by
Allyson Stewart-Allen
Tags
Marketing, brand, Dixons, analytics, data

Lots of TalkTalk, Little Action

In the wake of today's news of the Dixons Carphone data hack affecting 10 million customers, accessing 5.9 million payment cards, what should this the company learn from the experience?

READ MORE
04
Jul
2018
Posted by
Allyson Stewart-Allen
Tags
US, brand, Trump, trade, marketing, independence

This July 4th, US Brands Seek a New Independence of Tariffs, Treaties and Trump

As Americans today mark Independence Day, they should also celebrate the country’s global brands successfully independent of Brand USA, which has suffered the steepest decline in the past 12 months than at any other point in recent history.

READ MORE
22
Jun
2018
Posted by
Allyson Stewart-Allen
Tags
Marketing Brand Blackberry

Blackberry stays focused on what made it great

With today's Blackberry results showing its bets on software - for managing devices and even driverless cars - are paying off, the brand still has some way to go to regain the traction and market share it had a decade ago. What made Blackberry famous from the start was the security of its infrastructure and system, where texts, emails, calls were technically less hack-able than their competitors, making it a market leader such that it sparked the English word “crackberry”. Despite this, it was distracted by trying to be all things to all people, rather than focus on this differentiating attribute.

READ MORE
SUBSCRIBE TO OUR NEWSLETTER
BACK TO TOP