The Brand Travel™ Blog

27
Apr
2016
Posted by
Allyson Stewart-Allen
Tags
brand management, reputation, online, social media

5 imperatives to protect your brand online

BP, Google, Amazon, Starbucks, Volkswagen and Mossack Fonseca all have one thing in common: reputational damage. Over the past 12 months, despite their best efforts and millions invested in reputation and brand management, each of these companies has suffered damage to how they’re perceived across cultural and geographic boundaries. Managing the global/local dilemma is no easy feat in today’s social media-laden instant society, with tweet-happy consumers holding brands more accountable than ever before.

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14
Apr
2016
Posted by
Allyson Stewart-Allen
Tags
culture, brand travel, family, globalisation

Increasing bowl sales may be a reflection of cultural tendencies

A recent Wall Street Journal article highlights that sales of bowls are rising in the US and Europe. While the writer suggests they are a function of people eating healthier meals and ever more Asian cuisine, this may not necessarily be the case.

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16
Mar
2016
Posted by
Allyson Stewart-Allen
Tags
business culture, diversity, culture, marketing, advertising

A diverse company culture can positively impact your organization's bottom line

Recently, Thai cosmetics company Seoul Secret felt the wrath of the world following its ad for ‘Snowz,’ a skin-whitening pill. While Seoul Secret’s pill could easily have slipped into the global multi-billion dollar skin-whitening industry relatively unnoticed, its marketing communication suggesting “whiteness makes you win” drew international ire. Featuring famous Thai actress Chris Horang discussing her path to stardom, it attributes her success to her paleness of skin.

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