The Brand Travel™ Blog

11
Mar
2017
Posted by
Allyson Stewart-Allen
Tags
Uber, brands, marketing

Brands in Trouble, Part 573: Uber

Given the United airlines fiasco this week, Uber must be very happy to have the limelight moved away from its own corporate culture meltdowns. Are these events limited to companies in the transportation industry or is it even more prevalent?

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24
Jan
2017
Posted by
Allyson Stewart-Allen
Tags
Trump, Theresa May, cultural intelligence, business
Associated Press/Photos by (Trump) Cliff Owen and (May) Kirsty Wigglesworth

Coming Up Trumps on UK Trade

Ahead of Trump meeting with Theresa May this Friday, their negotiations will only be successful if she recognises the mind set of Americans in business. As with all British business leaders trying to build their US sales and presence, the Prime Minister must ensure she is in sync with the American businessman leading the country.

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16
Jan
2017
Posted by
Tags

2017 Winners and Losers

With a fresh year, companies are no doubt assessing the impact Trump, Brexit and business innovation will have in 2017. It will also be a year marked, not least, by the 10th anniversary of the iPhone, the 15th anniversary of the Euro and 500 years since the Reformation. As a result, the business winners and losers on both sides of the Atlantic over the next 12 months will be those that can profitably navigate the new nationalism and business volatility in mature markets. Here are a few ideas on industries and brands that will make money in an uncertain and turbulent year ahead as well as those I expect will not do well.

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