The Brand Travel™ Blog

09
Jun
2017
Posted by
Allyson Stewart-Allen
Tags
localization, brands, culture

Local focus is essential for brands to succeed in global markets

Worldwide, we’re experiencing an unparalleled flow of goods and information than ever before. While popular assumptions that brands must take a global view to succeed in international marketplaces prevail, the data shows exactly the opposite is true: for brands to truly make money globally, their approaches must be localized.

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15
May
2017
Posted by
Allyson Stewart-Allen
Tags
International expansion

Making a Success of International Expansion

For the majority of small- and medium-sized businesses to win overseas, you must make sure you’re ready – structurally, operationally, culturally –in order to de-risk this wildly exciting and usually profitable strategic pursuit with many distractions and tests along the way.

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09
May
2017
Posted by
Allyson Stewart-Allen
Tags
Museum of Failure in Sweden

The Museum of Failure

You know that your business culture has been shaped by start-ups when there’s creation of a Museum of Failure. The challenge of course is choosing which of the thousands of failed consumer products deserve a showcase in this Swedish repository.

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