The Brand Travel™ Blog

03
Nov
2016
Posted by
Allyson Stewart-Allen
Tags
news, business, election, USA, trump, clinton, US, UK

How to Fix the Broken Brand USA: A Mandate for Our New President

With only a few days before the biggest political battle in US history, these are my perspectives on the damaged “Brand USA” and what the President needs to do to fix it.

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06
Jun
2016
Posted by
Allyson Stewart-Allen
Tags
consumer, marketing, gender

Navigating the consumer battlefield of the sexes

Even in 2016, gender gaps continue, especially in the realm of product pricing, employer dress-codes and pay gaps fueling discussions at Boardroom and dining tables. That PwC has come under fire for enforcing a ‘high heeled’ policy with its temp provider Portico demonstrates how corporates still need to get with the times. Even major British retailers Boots, Tesco and Argos are facing reputational risks for their pricing of products based on gender.

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26
Apr
2016
Posted by
Allyson Stewart-Allen
Tags
brand management, reputation, online, social media

5 imperatives to protect your brand online

BP, Google, Amazon, Starbucks, Volkswagen and Mossack Fonseca all have one thing in common: reputational damage. Over the past 12 months, despite their best efforts and millions invested in reputation and brand management, each of these companies has suffered damage to how they’re perceived across cultural and geographic boundaries. Managing the global/local dilemma is no easy feat in today’s social media-laden instant society, with tweet-happy consumers holding brands more accountable than ever before.

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