Marketing Metrics
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20.1 million – the number of visitors to London in 2011 Just imagine if each of those visitors describe their London experience in a similar, consistent way that’s in line with Mayor Boris Johnson’s plans? You have a City brand then. source: www.brandrepublic.com/news/1073369/marketers-missing-trade-visitors-london-claims-report/ $267,000 – the average salary of a US Chief Marketing Officer Luckily this is higher than many Chief Executive Officers... Clearly America values this role. source: http://www.indeed.com/salary/Chief-Marketing-Officer.html 3,840 – the total calories in Pizza Hut’s 14” Meat Feast pizza The company recently announced free salads with any main course - not just a good marketing gimmick! £7.50 – the amount Kaiser Chief fans will pay to download the band’s latest album release which includes a choice of any 10 of the 20 available and a custom cover design. This confirms the shift in marketing channels for artists and record labels. source: http://www.brandrepublic.com/news/1073393/kaiser-chiefs-fans-rewarded-financially-promoting-album/
54,000 – the number of US jobs added confirming fears that the recovery of the world’s largest economy has stalled. If true, marketers will have to work even harder to persuade shoppers to part with their money. source: http://www.ft.com/cms/s/0/aaee3aa8-8dd7-11e0-a0c4-00144feab49a.html#axzz1OOkztnEl $750 million – the amount Chicago-based daily deals company Groupon will raise shortly via an IPO The company grew 2,241% from 2009 to 2010. Not bad for a 2-year-old marketing operation selling us everything from meals out to script writing classes. source: http://www.adweek.com/news/technology/get-ready-groupons-ipo-feeding-frenzy-132199 |