Marketing Knowledge

Marketing's tool kit is at its most powerful when the tools are used creatively and in the best sequence. Developing the ideal sequence and shape of the tools - price, product, promotion, place, people, process and physical presence - lets you create and sustain brands that resonate with your customers/clients.  Knowing how to hone and use these tools is the craft of marketing, as is identifying your organization's DNA which makes it unique and sustains its competitive advantage. 

Some of the many executive programs we've created and delivered to build the marketing knowledge of our clients' enterprises and teams include:

• Americans and the Business Culture: Building Profitable Relationships
• Creating High Performance Sales Organisations
• Cost Effective Marketing for the Growing Business
• The Marketing MBA for Lawyers
• Prescriptions for Services Marketing Best Practice
• Best Practice in Services Marketing
• Better Business Planning
• Brand Management Excellence
• Bringing A Marketing Culture to The Organization
• Bringing Your Business Strategy to Life
• Building A Better Marketing Strategy
• Building Effective Teams
• Building New Business Ventures
• Business Development Best Practice
• Buying and Selling Private Companies
• Cause Related Marketing
• Improving Client Acquisition and Retention
• Building Client Loyalty
• Communication for Senior Executives
• Communications Skills for Middle Managers
• Competitive Marketing for Accountants and Solicitors
• Corporate Diplomacy Masterclass
• Cultural & Marketing Due Diligence
• Customer Relationship Management
• Customer-Managed Relationships
• Coping with Ambiguity
• Developing Commercial Alliances
• Dynamic Approaches to Promoting and Funding Sport
• e-Customers
• Effective Marketing Strategies
• E-Joint Ventures
• e-marketing
• Entrepreneurship Essentials
• Essentials of Marketing Management
• European Shoppertainment: Tips for Success
• Experiential Branding: Five Steps to Brand Immersion
• Film and TV Merchandising
• Future 3G European Consumer
• Giving Your Brands a Soul
• Managing High-Performance Teams
• How A Business Operates
• How to Build A Better Marketing Plan
• Winning New Business
• Integrated Approaches to Customer Communications
• Integrating Marketing & PR
• Internal Consultancy Skills
• International Marketing
• Key Account Management
• Leading the Marketing Agenda
• Management Skills
• Market Research
• Marketing Communications
• Marketing Due Diligence in International JV’s
• Marketing Ethnic Foods
• Marketing for the Creative Industries
• Marketing Planning
• Marketing Professional Services
• Marketing Sales Development
• Marketing Strategy
• Marketing to the Over 50’s
• Marketing Your Message
• Negotiation Skills
• Personalised/One-to-One Marketing
• Pull & Push of Marketing
• Relationship Marketing
• Smart Marketing for the Tourism & Hospitality Industries
• Solution Selling
• Strategic Business Management
• Strategic Planning
• Strategy As A Story
• Succeeding with Strategic Alliances
• Successfully Generating New Leads
• Trans-Atlantic Working: US/EU
• Understanding Joint Ventures
• Value Propositions
• Winning Business Plans
• Winning Women in Business
• Working with Americans
• Working with the British
• Working with the World
• Your Markets And The Business Plan
• Your Tips For Success In Europe’s Themed Entertainment Market