Welcome to International Marketing Partners


	HOME WHO WE ARE WHAT WE DO OUR TEAM CLIENTS IN THE NEWS READ OUR BOOK LIBRARY CONTACT US
	Welcome to International Marketing Partners Where is your marketing leading you? to international markets? to a more methodical and informed approach to marketing? to stronger ties with your clients, suppliers, distribution channels? to find strategic partners? to understanding other business and marketing cultures?

	Read the Blog BP's new CEO Bob Dudley will need to apply his skills in the international arena While his predecessor Tony Hayward clearly showed a lack of understanding of the US business culture, new CEO Bob Dudley won't be prone to the same mistakes given his Mississippi origins. What will be key in any case is that he demonstrates he knows how to manage BP's many international stakeholders who are outside the US. Hopefully his BP experience in Russia sets him up well to apply his corporate diplomacy and international leadership skills. See and hear our latest views and press interviews on this unfolding corporate crisis... We've won an Award! General Management Programme for Lufthansa wins the EFMD "Excellence in Practice" Award 2009... Programme Director Allyson Stewart-Allen is recognised with Lufthansa School of Business in their cooperation on this world-class leadership programme. Read more about it... Point of View: Marketing makes no difference in turbulent economic times... This is the view of some businesses and Boards. With oversupply and dampened demand, those successfully chasing and winning custom have researched what they need to do to stay relevant, and have changed their organisations and offerings accordingly. Relationships with clients and customers matters now more than ever before, with Marketing know-how built and applied in ever more innovative ways. Those businesses that don't value, develop and apply new strategies to reach and keep the spending power in a tough market will desevedly disappear. After all, value migration happens with or without you ... and will stay a force for good. See our recent comments on the subject... Upcoming Events 9 March 2011, BrandTravel 3 November 2010, Women in Marketing Awards 8 September 2010, Working with the World 20 July 2010, Working with Americans In the News CNN, 16 July 2010, "Will BP ever be able to fix its reputation?" BBC Radio, 13 July 2010, "British brands concerned about their heritage in the USA", Financial Times, 16 June 2010, Judgment Call column Bloomberg TV, 14 June 2010, "The risk to British brands in the US from BP's fiasco" CNN, 14 June 2010, "BP needs to learn how to manage an American crisis" BBC News, 10 June 2010, "What can BP do to restore confidence in the markets?"	Who do we help? People like you. We have been supporting professionals and organisations of all shapes and sizes over the past 25 years who need a deeper understanding of their home and international markets with hands-on, on-the-ground help. International Marketing Partners gives you the benefits of methodical market research and planning as well as business culture insights that help you save time, money and the embarrassment of making expensive mistakes. Unlike our competitors, we've not only written a book and several articles on these subjects, we earn them higher returns on their marketing investment. LEARN MORE
	HOME CONTACT US SITE MAP ABOUT THIS SITE