Welcome to International Marketing Partners

Where is your marketing leading you?

• to international markets?
• to a more methodical and informed approach to marketing?
• to stronger ties with your clients, suppliers, distribution channels?
• to find strategic partners?
• to understanding other business and marketing cultures?

Point of View:

Marrying the right partner ?

All too often, organizations are swept up in the romance of being pursued by a handsome international company which promises them all the market share and intellectual property they could ever need... only the due diligence about whether such a partner is worthy often is done superficially, if at all.  Is the courting company capable of creating long-lasting brands? Does it have a track-record of successfully growing international markets with JV or alliance partners?  Do you see eye-to-eye culturally? Without checking these basic aspects of fit, it's likely your alliance romance will end in tears. .

Come along to this conference on 8 October to find out more...

Upcoming Events

• International JV Agreements,  8 October 2008
• Doing Business in the USA,   12 November 2008
• Working with Americans, 26 November 2008
• The Country Club: Working with Americans, 9 December 2008
• Working with Americans, 11 February 2009
• International Commercial Agreements, 10 March 2009
• International JV Agreements, 22 April 2009

In the Media

• Fox Business News, 9 September 2008, "Google-Yahoo Create Online Advertising Monopoly"
• Marketing magazine, 22 July 2008, “Can Bud Find A Place At The Bar? ”
• The Sunday Times, 6 July 2008, “Learning to Bridge the Cultural Divide ”
• BBC News, television interview 4 July 2008, “Budweiser Battles for Independence from InBev's Bid”
• Fox Business News, television interview 26 June 2008, “Tesco vs. Wal-Mart”
• BBC Radio 5 Live, interview Wake Up To Money programmeradio, 15 April 2008, “Why do UK brands have trouble succeeding in the USA?”