Grow Internationally

Growing beyond your home market can be a risky undertaking without a clear strategy and objectives.  Your options are many: acquiring a local company already operating in the overseas market, growing your own organisation and brands organically, sending your executives abroad temporarily to develop the business, or collaborating with a local partner.  Managing the dilemma of globalizing/localizing your brands is full of ambiguity, but with the right advice and on-the-ground help, the chances are high that you can realise a 3-5 year payback period as well as build a sustainable international business.

Some examples of international business expansions where clients have applied our expertise include:

Cadbury Confectionery. Conducted a study of the US market for low-calorie candy and chocolates.

Denton Wilde Sapte Solicitors. Developing the US alliance strategy and approach for one of the UK's leading, oldest and most respected firms of solicitors.

Digital Insight. Commissioned to research EU e-banking usage, patterns, market potential.

Dunkin' Donuts. Developed and ran marketing planning workshops to develop coffee bar concept in its EU stores.

Ford of Europe. Assessed the market opportunities for financial services sold via the dealership network of one of the world's largest car manufacturers.

Foseco Minsep. Conducted primary qualitative research to assess the EU trends in the metal fastener segment.

Hansen's Soft Drinks. Advised this niche Californian new-age beverage manufacturer about the UK soft drinks market and trends.

Hay Management Consultants. Developed the business development strategy for Hay's planned Hungarian foray while a full-time marketing consultant with the organisation.

Inamed Aesthetics International Corporation. Researched EMEA market for dermal fillers, breast augmentation and breast reconstruction implants. Recommended marketing strategy and tactics for product ranges and the holding company.

Institute of Directors. Identified, researched and approached US-based organisations with whom our client, one of Britain's leading business clubs, could partner to offer bi-lateral sharing of membership benefits, membership lists, facilities and publications.

Jack Rouse Associates. Acted as the European business development office for this US-based leisure concept developer/masterplanning organisation, taking in prospect identification, cultivation, conversion and relationship management.

L L Bean. Conducted a comparative study (primary quant research) across 3 EU countries of the buying habits and preferences of current, prospective and lapsed mail-order shoppers of this US-based market leader in the mail order catalog segment.

McArthur Glen. Identified and forged alliance relationships between US leisure concept developers/operators and our client, one of Europe's leading discount retail property developers. Conducted quarterly shopper intercept research, mystery shopping, focus groups, price comparison analyses for the UK operations of this designer outlet shopping centre developer. Suggested ways to grow share of wallet, spends/visit, dwell time and enhance the guest experience.

MTL/Sightseers. London Developed corporate presentation for the US target alliance partner as well as tools for performing due diligence reviews about potential US alliance partners for this UK transport company.

NatWest Bank USA. Developed marketing databases and prospecting campaigns to reach UK SME's known to have significant exports to the USA and banking US Dollars in the UK.

Reuland Electric. Identified European alliance partners for this leading US custom motor consultancy/manufacturer, as well as acting as the European business development office, taking in prospect and alliance partners identification, cultivation, conversion and relationship management.

SFS Group. Localised/amended business presentation of JV proposal targeting US insurance underwriters for this UK marketer of school fees insurance

Taunton Cider. Identified, researched, approached and secured a US alliance partner (Miller Brewing) for the US distribution of the UK's leading alcoholic cider brands.

Transport Development Group [TDG]. Identified and pursued US and European retail partners seeking to expand within the UK and requiring European logistics advice and services.

Thames Valley Economic Partnership. Developed and implemented a US mailing and telemarketing campaign targeting California high growth, high-tech companies for this leading UK regional development agency to identify, research and convert inward investors.

Technifex. Found European alliance partners for one of the US' leading themed entertainment/special effects companies, as well as acting as the European business development office, taking in prospect identification, cultivation, conversion and relationship management.

UK Giftware Association. Conducted in-depth analysis of the US giftware sector for potential SME giftware manufacturers and exporters to North America.

Warner Cranston Solicitors. Advised this leading UK law firm about its US business development approaches and methods for attracting US alliance partners.

Weider Health & Fitness/IFL Ltd. Conducted qualitative research in Germany and Netherlands for this sports goods and fitness equipment manufacturer/ marketer to identify key competitors and leading retailers in order to recommend improved marketing strategies and practices.