Downloads

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AdAsia09, 24 October 2009, — "The Asian Asset: Heritage Branding," Kuala Lumpur

Foreign Airline Association, 27 March 2009, "The Death of Difference"

Beermat Radio podcasts, “You say tomato…” — How to Work with Americans

Video Jug - 2008

Laura Mazur – Christmas comes early – 18 Nov 2006
Laura Mazur is a business writer and partner in Writers 4 Management, a professional writing firm. She has been a business journalist since 1978 and was editor of the UK’s Marketing magazine from 1986 to 1989. She has written for a range of publications, including a weekly column for Marketing magazine for five years, and is also the author of management guides on international marketing and communications published by the Economist Intelligence Unit and Financial Times Reports. Since they formed Writers 4 Management in 2004, she and her business partner, Louella Miles, have worked with a range of organisations and individuals, including writing white papers, running writing training courses, and acting as ghost writers/editors on a number of books. An economics graduate of Smith College in the US, she also has an MA from the University of London in Soviet Studies.

Presentations

“Strategic Planning for Successful Joint Ventures,” April 2008, London

“Working with World: Managing American Business Relations,” November 2007, London

Global Marketing Meeting, October 2007, London

“Developing New Markets at Home and Overseas,” March 2005

UKTI Southeast, workshop 2 March 2006, “Working with Americans,” Southampton