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Articles by International Marketing Partners2010 | 2009 | 2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior
Wall Street Journal newspaper, interview 3 December 2009, “Know Business”
Wall Street Journal newspaper, interview 2 December 2009, “A Cadbury Descendant Crusades Against Kraft Taking Over Icon”
Market Leader, article Winter 2009, "Letter from America: A plan to help Obama sell his healthcare policy to the nation"
SkyNews.com, article 27 November 2009, "High Tweet Shopping: Why Black Friday in the US buzzes"
Strategic Direction, case study November 2009, "The Lufthansa School of Business and the London Business School General Management Programme"
London Evening Standard newspaper, interview 9 November 2009, “Cadbury investors, managers and staff on tenterhooks as Kraft Foods took its hostile bid for the chocolate maker down to the wire”
Financial Times newspaper, article 24 September 2009, “Use ‘horses for courses’ and it’ll be a damp squib”
European Centre for Management Development - Global Focus magazine, article Q3-2009, “Partnership At Its Best”
The Sun Daily newspaper, interview 30 October 2009, “Lessons from the economic crisis”
The Internationalist, article Winter 09/10, "Does Obama’s US Healthcare Plan Need a New Marketing Campaign?"
Rzeczpospolita newspaper, interview 1 July 2009, “Airbus musi odzyska? zaufanie klientów” (“Airbus must regain the trust of customers”)
The Washington Times newspaper, interview 22 June 2009, “Economy not slowing Wimbledon turnout”
Marketing magazine, interview 20 May 2009, "Tarnished Brand
of Politics"
The Internationalist, article Spring 2009, "Top Shop
Avoids New York Flop"
The National, interview 11 February 2009, "A Deal Lost
on A Firm Handshake"
The Marketer, interview February 2009, "Big Shot"
The Scotsman, interview 31 January 2009, "The Secret Of Taking
The Drama Out Of A Crisis"
The Observer, article 25 January 2009, "On Our Side Of The
Pond, Americans In London Talk To Allyson Stewart-Allen About A New
Life Of Budgets"
Marketing, interview 20 January 2009, “Brand Health Check:
Brand USA”
The Scotsman, interview 20 January 2009, “RBS
– How the Mighty Have Fallen”
The Internationalist, article Winter 2008/09, "America's
New CMO Needs to Reposition Brand USA Abroad"
British Council TN2020 Research Findings, article 9 January 2009,
“United by a Common Trend ”
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