Articles by International Marketing Partners

2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Winter 2006, “Radio is Not the Stuff of Legend”

International Herald Tribune newspaper, interview 17 November 2006, “Spend/Thrift: The New Status Symbol: Skills”

London Stock Exchange, interview 8 November 2006, “Democrat Victory ‘Could Benefit British Companies’ ”

USA Today newspaper, interview 8 November 2006, “Democratic Win Welcomed Abroad”

Financial Times newspaper, Your Business section, interview 14 October 2006, “Ask the Experts: Melcrum Publishing”  

Arizona Star, 19 Sept 2006, U.S. immigration officials rude

International Herald Tribune newspaper, interview 15 August 2006, “Letter from Washington: Combating the Image of the Ugly American”

Sonic Branding — Market Leader — Letter from America, June 2006

The Marketer magazine, Chartered Institute of Marketing, feature article, March 2006, “Making Friends”

Brand Strategy magazine, interview March 2006 issue, “Electronic Arts.”

Argent: The Journal of the Financial Services Forum, feature article, Spring 2006, “Still Not Connecting”

The Sunday Mail newspaper, interview 19 March 2006, “Graba Glammy: 40-somethings for Fashion”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Spring 2006, “Power to the Podcast”

Les Echos newspaper, Pearson Publications, interview 22 February 2006, “La Marque Etats-Unis N’est Plus Ce Qu’elle Était”

Business Week magazine, McGraw Hill, interview 12 December 2005, “ManU Gets Kicked in The Head – Again”

Efmag, December 2005, Surprising keys findings for financial brands

Verbetering, 6 Dec 2005, In Amerika Symboliseert Vernieuwing

Austin American-Statesman, 23 Oct 2005, British trying to relearn how to mind manners

The Daily Telegraph newspaper, interview 6 October 2005, “Stewart-Allen GMI Brand Barometer”

International Herald Tribune newspaper, interview 26 September 2005, “Ways of learning to speak in tongues”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Autumn 2005, “Why Dyson Has Cleaned Up In the US”

The Independent newspaper, interview 11 September 2005, “Is The Grass Greener When A Garden Centre Branches Out?”

The Daily Telegraph newspaper, interview 8 September 2005, “Two Nations Divided by A Common Language”

The Observer newspaper, feature article 21 July 2005, “Why Brits Must Acquire An American Accent”

Consulting Times, June 2005, How can consultancy brands cross the Atlantic?

Consulting Times, June 2005, The global/multi-local dialogue

Across the Board magazine, The Conference Board, interview May/June 2005, “Is US Business Losing Europe?”

Director magazine, Trade & Travel section, interview April 2005, “US Business Culture – Same Language, Different Attitude”

Les Echos newspaper, Pearson Publications, interview 18 April 2005, “Dyson se rêve en marque de high-tech”

The Sunday Times newspaper, interview 17 April 2005, “McDonald’s Says Get Some Exercise, Fatso”

Brand Strategy magazine, interview March 2005, “When BUPA Got Better”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Spring 2005, “Insatiable! America’s Never-Ending Appetite for New Products”

Boston Globe newspaper, interview 15 March 2005, “Rebranding America”

The Marketer magazine, Chartered Institute of Marketing, feature article, March 2005, “In the Boardroom — What Can We Learn from America?”

Business Partners magazine, article January 2005, “Working with Americans”

Managing Growth magazine, interview Winter 2005, “Don’t Get Lost in Translation”

Consulting Times, June 05, El otro coste de la guerra de Iraq