Articles by International Marketing Partners

2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior

Horizont, Dec 2004, “Bush schubst US — Marken aus der Spur"

Marketing Week magazine, interview 11 November 2004, “Yankee Go Home”

Western Morning News newspaper, article 11 November 2004, “Talk Turkey with the US”

Women's Wear Daily, 09 November 04, Silver Strike

The Observer newspaper, article 7 November 2004, “Brand America’s Damaged Goods”

Philadelphia Daily News newspaper, interview 20 October 2004, “Airline has a bedder idea?”

The Evening Standard newspaper, interview 8 October 2004, “Blazing a sales trail in the States may be next goal for Man U”

Business Week magazine, interview 7 October 2004, “Kicking and Screaming over Man U”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Autumn 2004, “Learning Good Housekeeping the American Way”

International Herald Tribune newspaper, interview 23 August 2004, “On Advertising: Diplomacy, the wrong job for ads”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Summer 2004, “Extreme Networking: America’s New Sport?”

International Herald Tribune newspaper, interview 23 August 2004, “On Advertising: Diplomacy, the wrong job for ads”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Spring 2004, “You’ve slept in our bed, now buy the sheets”

Wall Street Journal Europe newspaper, interview 22 March 2004, “Coca-Cola Pulls Bottled Water in UK Owing to Cancer Risk”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Winter 2003, “This Article Brought to You By… The Rise of Product Placement”

International Herald Tribune newspaper, interview 31 January 2004, “Americana Is A Tough Sell”

Newsweek International magazine, interview 20 October 2003, “Outsiders In”

Network magazine, British American Business Inc, Autumn 2003, “What’s the Recipe for International Success?”

Atlanta Journal Constitution newspaper, interview 25 September 2003, “Krispy Kreme rolls into Britain”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Autumn 2003, “Does Beverly Hills Need Marketing?”

USA Today newspaper, interview 12 August 2003, “Krispy Kreme’s sweet on Britain”

Financial Times newspaper, Creative Business section, interview 5 August 2003, “Always on the Outside Looking In”

Legal Week magazine, feature article, 5 June 2003, “Divided by a Common Language”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Spring 2003, “Marketing America: A Challenge for the Chief Marketing Officer”

Director magazine, Trade & Travel section feature article, March 2003, “Business Culture – Seeing Stars and Stripes”

Marketing Business magazine, feature article March 2003, “Marketing in the USA”

Market Leader - The Journal of The Marketing Society, WARC Publications, feature article, Spring 2003, "Marketing America: A Challenge for the Chief Marketing Officer"

Director magazine, Institute of Directors, Trade & Travel section feature article, March 2003, "Business Culture — Seeing Stars and Stripes"

Marketing Business magazine, Chartered Institute of Marketing, feature article March 2003, "Marketing in the USA"

Professional Consultancy magazine, Institute of Management Consultants, feature article, February 2003, “The Special Relationship”

Bodylife magazine, feature article January/February 2003, “In the Best Possible Taste”

Professional Manager magazine, Chartered Management Institute, interview, January 2003, “Business Travel”

Marketing magazine, Opinion article, 23 January 2003, “Brands Across the World Must Have Local Focus”