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Articles by International Marketing Partners2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior
Market Leader – The Journal of The Marketing Society, NTC Publications, feature article, Spring 2002, “Martha Stewart: the brand experience” Les Echos newspaper, interview 11 February 2002, “L’électroménager en quête d’autres liens avec les consommateurs”
Market Leader – The Journal of The Marketing Society, NTC Publications, feature article, Winter 2001, “Feedback is the Breakfast of Champions”
Marketing News magazine, American Marketing Association, “Allyson Stewart-Allen on International Marketing,” bi-monthly column
Marketing Business magazine, interview December/January 2002, “Downturn Marketing”
Marketing magazine, 6 December 2001, “Opinion: Marketing must make the case for its own value”
Market Leader – The Journal of The Marketing Society, NTC Publications, feature article, Autumn 2001, “Marketing the golden dollar: a lesson for marketing the Euro?”
Wall Street Journal Europe newspaper, interview 21 September 2001, “Expatriates Face New Fears”
Marketing magazine, interview 9 August 2001, “Burger King’s brand challenge”
Marketing magazine, interview 21 June 2001, “Think Lateral not literal and you’ll build your share”
Les Echos newspaper, interview 25 May 2001, “Les Lessiviers En Rejoutent Une Dose Au Rayon Linge”
Marketing Business magazine, interview May 2001, “Something to Shout About: Investment Banking”
Market Leader – The Journal of The Marketing Society, NTC Publications, feature article, Spring 2001, “Buzzword Bingo and Other Marketing Word Games”
Wall Street Journal Europe newspaper, interview 2 April 2001, “Detergent Innovation Triggers New Spin Cycle in the UK”
Marketing in the USA, © Crown Publications/British Trade International 2000, booklet
Wall Street Journal Europe newspaper, interview 6 October 2000, “New Euro-Carriers Cut Fares, Event Charge for Nuts; Getting You There, Almost”
Market Leader – The Journal of The Marketing Society, NTC Publications, feature article, Autumn 2000, “Supply-side CRM is PRM”
Marketing magazine, interview 28 September 2000, “Brand Healthcheck: Nescafe”
Marketing magazine, interview 3 August 2000, “Brand Healthcheck: British Telecom”
Market Leader – The Journal of The Marketing Society, NTC Publications, feature article, Summer 2000, “US Marketing is ‘Market-tainment’”
Women’s Realm magazine, interview 4 July 2000, “The Latest Craze”
Behind the Scenes magazine, Themed Entertainment Association, feature article Spring 2000, “Across the Pond: Europe’s Future is Shoppertainment”
The Observer newspaper, Guardian Newspapers Ltd., interview 2 April 2000, “Loyalty Pays Only So Much”
Financial Times “The Business” magazine, Pearson, interview 5 February 2000, “The Future of Shopping”
Wall Street Journal Europe magazine, interview 16 November 1999, “Diageo Tones Down the ‘Scottish’ in Its Whisky Ads”
Wall Street Journal Europe newspaper, interview 2 November 1999, “Marks & Spencer Tries to Dress Up its Dowdy Image”
Marketing magazine, interview 23 September 1999, “Why CEO’s Should Be A Brand’s Best Friend”
Marketing Business magazine, feature article August/September 1999, “Campaigns Across The Pond”
Financial Times newspaper, interview Food Business, section August 1999, “Reinventing Brands”
Los Angeles Times newspaper, interview 17 June 1999, “Setbacks Take Fizz Out of Coca-Cola’s Expansion”
The Network newsletter, Themed Entertainment Association, feature article Spring 1999, “The €uro Is Here”
The Executive Issue newsletter, Management Centre Europe, interview Spring 1999, “Do Brands Matter?”
Wall Street Journal Europe newspaper, interview 25 March 1999, “Slim-Fast Hopes for Hefty Sales in Europe”
Wall Street Journal Europe newspaper, interview 14 January 1999, “Telecom Giants Try to Pull the Plug on Stodgy Past”
San Diego Daily Transcript, San Diego Business Journal, feature article 13 November 1998, "Doing Your International Homework in Five Easy Steps"
Newsweek magazine, Washington Post Companies, interview 9 November 1998, Perspectives column
Wall Street Journal Europe newspaper, interview 7 October 1998, “Durex Unveils Steamy Ads to Woo Young U.S. Buyers”
Wall Street Journal Europe newspaper, interview 28 May 1998, “Companies Unlease Tablet Form Detergent....”
Fortune magazine, Time Warner, interview 11 May 1998, “Diana Margarine”
First Voice magazine, Federation of Small Business, interview April/May 1998, “California: it’s the Venture Capital of the World”
The Times newspaper, interview 24 March 1998, “Professions Take Brand New Approach”
Financial Times newspaper, interview 11 March 1998, “Enjoying The Rich Taste Of Success,” FT Exporter
Wall Street Journal Europe newspaper, interview 24 February 1998, “Marketing the Euro Can Be A Hard Sell”
Marketing magazine, interview 12 February 1998, “A US Stint Can Help You Go Far,” column by Gina Gibson
United Kingdom, Gateway to Europe, (DTI/BACC Publications), contributing author, 1998, “Your Options For Entering The UK Market”
Wall Street Journal Europe newspaper, interview 9 December 1997, “Another Princess Who Met A Bad End”
Los Angeles Business Journal, Los Angeles Business Journal, interview 1 December 1997, "Several Paths Can Lead to Business Growth Abroad”
UK & USA magazine, British American Chamber of Commerce, interview Fall 1997, “Redefining Britishness"
Marketing magazine, interview 27 November 1997, “US versus UK Marketing Practices,” column by Laura Mazur
Financial Times newspaper, interview 18 November 1997, “Commercial Checklist,” Business and The Law column
Small Business Adviser, USC, feature article 12 November 1997, “Your Routes Into A Foreign Market”
Wall Street Journal Europe newspaper, interview 30 October 1997, “What's In A Name? A Tongue Twister If It's Diageo Plc”
Los Angeles Business Journal, Los Angeles Business Journal, interview 6 October 1997, "Do Homework Before Expanding to Overseas Markets"
Retail Week magazine, feature article 18 July 1997, “Passport to Print Money”
California Marketing Update (American Marketing Association), feature article July 1997, “Doing Business in Europe: Avoid the Most Common Pitfalls”
Wall Street Journal Europe newspaper, interview 17 June 1997, “In The Shadow of Big Ben, Time is Money”
Wall Street Journal Europe newspaper, interview 16 June 1997, “Concern Over Alcopops in UK Gets Action”
Wall Street Journal Europe newspaper, interview 6 May 1997, “Shaving Industry Targets European Women”
Wall Street Journal Europe newspaper, interview 15 April 1997, “Hijacked by Hip-Hop, Kangol Takes Off”
IOD Central newsletter, Institute of Directors, feature article November/December 1996 “Doing Business in the USA”
Wall Street Journal Europe newspaper, interview 25 September 1996, “UK Group Looks to Market ‘British Excellence’ Abroad”
UK & USA magazine, British American Chamber of Commerce, interview Summer 1996, “How to Sell in the UK”
North America Now magazine, DTI, feature article, “It’s A Gift To The Exporter”
Wall Street Journal Europe newspaper, interview 17 July 1996, “UK Beer Ads Rankle American Indians”
Director magazine, Director Publications Ltd. feature article April 1996, “Tying a Knot”
Los Angeles Times newspaper, interview 28 February 1996, “Have Clear Objective Before Picking A Consultant"
Wall Street Journal Europe newspaper, interview 7 February 1996, “British Teens are Sweet on Alco-Pops”
Director magazine, Director Publications Ltd., feature article February 1996, “Choosing Your Partners”
UK & USA magazine, British American Chamber of Commerce, feature article Winter 1995, “Courting a Reluctant Marketplace”
Director magazine, Director Publications Ltd., feature article December 1995, “Ensuring A Happy Marriage”
International Business magazine, IB Publications, feature article November/December 1995, “Beware Of The Pitfalls”
USC Business magazine, USC, interview Fall/Winter 1995, “Bridging the Atlantic”
Wall Street Journal Europe newspaper, interview 25 October 1995, “Marketscan: New Age Beverages”
Entrepreneurs magazine, interview Summer 1995, “Land of Opportunity”
Wall Street Journal Europe newspaper, interview 8 February 1995, “Heating Up the Instant-Beverage Market”
Brandweek magazine, interview 31 October 1994, “Border Crossings: Brands Unify Image to Counter Cult of Culture”
Marketing Society Review, Marketing Society, interview Spring 1994, “It’s Over-Sized, Over-Priced And Over Here!”
Wall Street Journal Europe newspaper, interview 26 January 1994, “European Sales of Diet Foods Fatten Up”
Wall Street Journal Europe newspaper, interview 27 October 1993, “Europeans are Hungry for Ethnic Fare”
Wall Street Journal Europe newspaper, interview 29 September 1993, “Europeans Lap Up Premium Ice Cream”
Wall Street Journal Europe newspaper,interview 28 June 1993, “Privatization: Czech Deal May Spur Shift Toward Capital Markets”
Management Consultancy magazine, VNU, interview June 1993, “Understanding the Americans”
Wall Street Journal Europe newspaper, interview 19 May 1993, “Europe is Overcoming Diet Soda Doubts”
Wall Street Journal Europe newspaper, interview 21 April 1993, “Superstores Pose Threat To Europe’s Small Retailers”
Boardroom, feature article 15 March 1993, “The New Europe: Opportunities/Pitfalls”
Financial Times newspaper, interview 15 March 1993, “The Scent Of Things To Come”
California Business magazine, feature article January/February 1993, “Doing Business: Helping US Companies in Europe”
Financial Times newspaper, feature article 5 January 1993, “Watching the Shopper's Every Move”
Commerce USA magazine, feature article November/December 1992, “Destination Retailing . . .”
Commerce USA magazine, feature article September/October 1992, “Helping US Firms on The Road to Europe”
European Management Journal, EAP - European School of Management, feature article March 1992, “Navigating the Seven C's of Hungary”
Accountancy Age magazine, feature article 4 July 1991, “If You're Thinking of Moving to Hungary ...”
Atlantic magazine, American Chamber of Commerce (U.K.), feature article November 1988, “New and Improved 1992 Consumer Marketing Strategies” [Countdown to 1992 series] |
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