Articles by International Marketing Partners

2008-2007 | 2006-2005 | 2004-2003 | 2002 and prior

International Herald Tribune, 5 October 2008, “Has the crisis taken a toll on Brand Wall Street abroad?”

Metro, 8 September 2008, “£3 trillion deal to 'save the world' "

Marketing Week, 21 August 2008, “Basics Instinct: The Gap Revises UK Design Strategy ”

Austin American Statesman, 24 July 2008, “Upscale makeovers power MacDonald’s European revenues past those in the U.S. ”

Marketing, 22 July 2008, “Can Bud Find A Place At The Bar? ”

The Sunday Times, 6 July 2008, “Learning to Bridge the Cultural Divide ”

International Herald Tribune, 25 June 2008, “Can InBev turn Budweiser into a global brand?”

Business Week, 10 June 2008, “How will Bill Clinton Manage his Brand?”

Marketing Week, 15 May 2008, “When the world's biggest electrical retailer, US-based Best-Buy, breaks into Europe it can mean only one thing — the first step towards world domination”

Market Leader, Summer 2008, “Tesco’s American Growth Has Been Fresh, but not Easy”

inter national ist magazine, Late Spring 2008, “Working with the World: Masstige Brands: the Democratization of Luxury”

inter national ist magazine, Early Spring 2008, “Letter from London: UK and US United by a Common Trend”

WBKO TV, “eBay Hopes to Boost Membership by Removing Seller Feedback”

Business Week magazine, interview 26 March 2008, “Jaguar: Finally Ready to Roar?”

Business Week magazine, interview 13 March 2008, “Ford Fiesta: One World, One Car, One Name”

Sydsvenskan newspaper, interview 6 February 2008, “Pratglada Taxichaufförer Får Gratisresor För Att Göra Reklam”

Atlanta Journal Constitution, interview 23 January 2008, “London Cabbies Deliver Ads, Too”

The Independent newspaper, interview 15 January 2008, “Tesco’s Fresh & Easy format in US under attack from Wal-Mart”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Winter 2007, “Isn’t It Time You Bought A Spaghetti-Twirling Fork?”

inter national ist magazine, Winter 2007, “Isn’t It Time You Bought A Spaghetti-Twirling Fork?”

inter national ist magazine, Late Fall 2007, "Letter from London: Tesco should focus on some American fundamentals to win US customers"

Los Angeles Times newspaper, interview 2 December 2007, “Expats Take a Pounding in Britain”

The Independent newspaper, interview 8 November 2007, “British Retailers Going Global”

Reuters, interview 7 November 2007, “Tesco readies US grocery debut as activists challenge”

Marketing Week magazine, interview 18 October 2007, “Budweiser: Aspirational Image Goes Flat”

Business Week magazine, interview 10 October 2007, “Jack Daniels' International Appeal”

Atlanta Journal Constitution newspaper, interview 20 August 2007, “Royals Rebound Since Diana Tragedy”

Director magazine, Institute of Directors, online edition, interview 5 July 2007, “British Scorn US Goods, Reveals Survey”

Marketing Week magazine, interview 4 July 2007, “Climate Change Hits US Retail”

Market Leader – The Journal of The Marketing Society, WARC Publications, feature article, Summer 2007, “Oatmeal, SmartShop and Tommy Hilfiger”

Marketing magazine, interview 27 June 2007, Opinion – The Marketing Society Forum “Is Barclays right to consider dropping its eagle logo?”

Marketing magazine, interview 13 June 2007 issue, “Organic, local… so what’s new?”

Marketing Week magazine, interview 7 June 2007, “Marketing Expert Warns Whole Food Markets Off US Approach In London”

World Business magazine, interview May 2007 issue, “USA: Special Report – American Dream”

Austin American Statesman newspaper, interview 5 April 2007, “Whole Foods has Britain Abuzz”

Director magazine, Institute of Directors, online edition, article February 2007, “What Liverpool FC Gains from US Ownership”

The Conference Board Review, The Conference Board, interview January/February 2007, “Over There: What US Executives Need to Understand About Doing Business in Europe”