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FT Handbook of Management, “Working with Americans” chapter, 3rd edition, Crainer & Dearlove © 2004, FT Prentice Hall, London
Working with Americans: How to Build Profitable Business Relationships, book, Stewart-Allen & Denslow © 2002, Pearson Education/Prentice Hall, London
Winning New Business, Chapter 2: Generating Leads, © 2002 Susan Croft, Thorogood, London
Marketing in the USA, Stewart-Allen, © 2000 Crown Publications/UK Trade & Investment
Letter from London: UK and US Cultural Trends are United by a Common
Thread.
eBay Hopes to Boost Membership by Removing Seller Feedback - WBKO TV
Letter from London: Tesco should focus on some American fundamentals
to win US customers.
Letter from London: Isn't it time you bought a spaghetti-twirling fork?
Sydsvensakan 2-08 London cabbies WOM - 6 Feb 2008
London cabbies WOM - AJC - 23 Jan 2008
Tesco's Fresh & Easy format in US under attack from
Expats take a pounding in Britain - LA Times - 2 Dec 2007
Marketing in the USA - UK Trade & Investment - 2004
Spend/Thrift: The new status symbol: Skills - IHT - 17 Nov 06
Radio is not the stuff of legend - Market Leader - Letter from
America - Winter 2006
Democrat victory 'could benefit British companies' - London Stock
Exchange - 8 Nov 06
Democratic Win Welcomed Abroad - USA Today - 8 Nov 06
Ask the Experts - Financial Times - 14 Oct 06
U.S. immigration officials rude - Arizona Star - 19 Sept 2006
Letter from Washington: Combating the Image of the Ugly American
- IHT - 15 Aug 06
Sonic Branding - Market Leader - Letter from America - June 2006
Making friends - The Marketer - March 2006
Electronic Arts / Hitachi - Brand Strategy - March 2006
Still not connecting - Argent - March 2006
Graba Glammy - Sunday Mail - 19 March 2006
Power to the Podcast - Market Leader - Letter from America - February
2006
Les Echos - La marque Etats-Unis n'est plus ce qu'elle était
- 22 Feb 2006
Man U Gets Kicked in The Head - Again - 12 Dec 2005 - Business
Week
Surprising keys findings for financial brands - December 2005
- Efmag
In Amerika Symboliseert Vernieuwing -Verbetering - 6 Dec 2005
British trying to relearn how to mind manners - Austin American-Statesman
- 23 Oct 2005
I recognise that logo but... - The Daily Telegraph - 6 Oct 2005
Manners missing: a nation on alert - The Atlanta
Journal-Constitution - 2 Oct 05
Ways of learning to speak in tongues - IHT - 26 Sep 05
Two nations divided by a common language - The Daily Telegraph
- 8 Sept - 2005
Why Dyson Has Cleaned Up in the US - Letter from America - Autumn
2005
Is the grass greener when a garden centre branches out? - The
Independent - 13 Sept 05
Why Brits must acquire an American accent - The Observer - 14
August 05
Karen Hughes 10 Point Plan - Brandweek - 25 July 05
How can consultancy brands cross the Atlantic? - Consulting Times
-June 05
The global/multi-local dialogue - The Internationalist - June
2005
"Is the US losing Europe?" - Across The Board (Conference Board),
May/June 2005
Same language, different attitude - Director Magazine - April
2005
McDonald's says get some exercise, fatso - The Sunday Times -
17th April 2005
When BUPA got better - Brand Strategy Magazine - March 2005 Rebranding America - Boston Globe - 13 March 2005
El otro coste de la guerra de Iraq - La Vanguardia - 20 January
05 
Bush schubst US-Marken aus der Spur" - Horizont - Dec 2004
Yankee Go Home - Marketing Week magazine - 11 November 04
Silver Strike - Women's Wear Daily - 09 November 04
Airline has a bedder idea? - Philadelphia Daily News - 20 October
04
Brand America's Damaged Goods - Observer Newspaper 7 Nov 04
Kicking and Screaming Over ManU - Business Week - 07 Oct 04
Learning good housekeeping the American way - Letter from America
- September 04
On Advertising: Diplomacy, the wrong job for ads - 23 Aug 04 -
IHT
Pick'n'Mix - The Marketer magazine - July/August 04
Companies Get Caught in the Calorie Crossfire - 26 June 04 - IHT
Stretching Brands Until They Snap- BBC News - 31 May 04 USA's Image Weakens - Berlingske Tidende - 26 May 04
Guess Who's Not Coming to Dinner? - IHT - 19 May 04
Hot stocks: Should you stay or should you go? - IHT - 3 April
04
FT creative business - Fiona Harvey - 23 March 04
Dasani Recall Hurts Coke's Bid to Boost Water Sales in EU - WSJ
-
BBC - Coke Recalls Controversial Water - 19 March 04
Market Leader - Letter from America - March 04
Women's work: A U.S. accent in U.K. boardrooms - IHT -
"Americana becomes a tougher sell" - IHT - 31 Jan 04
"Marketing in the USA" Department of Trade and Industry
Market Leader - Letter from America - December 03
"Outsiders In" - Newsweek - 11 Oct 03
Market Leader - Letter from America - September 03
"Krispy Kreme's sweet on Britain" - 12 Aug 03
Market Leader - Letter from America - June 03
Market Leader - Letter from America - March 03
Working with Americans, book, Stewart-Allen & Denslow © 2002, Pearson Education/Prentice Hall, London
Director magazine, Institute of Directors, Trade & Travel section feature article, March 2003, "Business Culture - Seeing Stars and Stripes" Marketing Business magazine, Chartered Institute of Marketing, feature article March 2003, "Marketing in the USA" Professional Consultancy magazine, Institute of Management Consultants, feature article, February 2003, "The Special Relationship" Bodylife magazine, Bodylife Publications, feature article January/February 2003, "In the Best Possible Taste" Professional Manager magazine, Chartered Institute of Management, interview, January 2003, "Business Travel" Marketing magazine, Haymarket Publications, Opinion article, 23 January 2003, "Brands Across the World Must Have Local Focus"
Market Leader - The Journal of The Marketing Society, NTC Publications, feature article, Spring 2002, "Martha Stewart: the brand experience" Les Echos newspaper, Pearson Publications, interview 11 February 2002, "L'électroménager en quête d'autres liens avec les consommateurs" Market Leader - The Journal of The Marketing Society, NTC Publications, feature article, Winter 2001, "Feedback is the Breakfast of Champions" Marketing News Magazine, American Marketing Association, "Allyson Stewart-Allen on International Marketing," bi-monthly column Marketing Business magazine, Chartered Institute of Marketing, interview December/January 2002, "Downturn Marketing" Marketing magazine, Haymarket Publications, 6 December 2001, "Opinion: Marketing must make the case for its own value"
Market Leader - The Journal of The Marketing Society, NTC Publications, feature article, Autumn 2001, "Marketing the golden dollar: a lesson for marketing the Euro?" Wall Street Journal Europe, Dow Jones, interview 21 September 2001, "Expatriates Face New Fears" Marketing magazine, Haymarket Publications, interview 9 August 2001, "Burger King's brand challenge" Marketing magazine, Haymarket Publications, interview 21 June 2001, "Think Lateral not literal and you'll build your share" Les Echos newspaper, Pearson Publications, interview 25 May 2001, "Les Lessiviers En Rejoutent Une Dose Au Rayon Linge" Marketing Business magazine, Chartered Institute of Marketing, interview May 2001, "Something to Shout About: Investment Banking" Market Leader - The Journal of The Marketing Society, NTC Publications, feature article, Spring 2001, "Buzzword Bingo and Other Marketing Word Games" Wall Street Journal Europe, Dow Jones, interview 2 April 2001, "Detergent Innovation Triggers New Spin Cycle in the UK" Marketing in the USA, © Crown Publications/British Trade International 2000, booklet Wall Street Journal Europe, Dow Jones, interview 6 October 2000, "New Euro-Carriers Cut Fares, Event Charge for Nuts; Getting You There, Almost" Market Leader - The Journal of The Marketing Society, NTC Publications, feature article, Autumn 2000, "Supply-side CRM is PRM" Marketing, Haymarket Publications, interview 28 September 2000, "Brand Healthcheck: Nescafe" Marketing, Haymarket Publications, interview 3 August 2000, "Brand Healthcheck: British Telecom" Market Leader - The Journal of The Marketing Society, NTC Publications, feature article, Summer 2000, "US Marketing is 'Market-tainment'" Women's Realm Magazine, interview 4 July 2000, "The latest Craze" Behind the Scenes magazine, Themed Entertainment Association, feature article Spring 2000, "Across the Pond: Europe's Future is Shoppertainment" The Observer newspaper, Guardian Newspapers Ltd., interview 2 April 2000, "Loyalty Pays Only So Much" Financial Times "The Business" magazine, Pearson, interview 5 February 2000, "The Future of Shopping" Wall Street Journal Europe, Dow Jones, interview 16 November 1999, "Diageo Tones Down the 'Scottish' in Its Whisky Ads" Wall Street Journal Europe, Dow Jones, interview 2 November 1999, "Marks & Spencer Tries to Dress Up its Dowdy Image" Marketing magazine, Haymarket Publications, interview 23 September 1999, "Why CEO's Should Be A Brand's Best Friend" Marketing Business magazine, Chartered Institute of Marketing, feature article August/September 1999, "Campaigns Across The Pond"
Financial Times Food Business, Pearson, interview August 1999, "Reinventing Brands" Los Angeles Times, The Times Mirror Company, interview 17 June 1999, "Setbacks Take Fizz Out of Coca-Cola's Expansion"
The Network Newsletter, Themed Entertainment Association, feature article Spring 1999, "The €uro Is Here" The Executive Issue Newsletter, Management Centre Europe, interview Spring 1999, "Do Brands Matter?" Wall Street Journal Europe, Dow Jones, interview 25 March 1999, "Slim-Fast Hopes for Hefty Sales in Europe" Wall Street Journal Europe, Dow Jones, interview 14 January 1999, "Telecom Giants Try to Pull the Plug on Stodgy Past" San Diego Daily Transcript, San Diego Business Journal, feature article 13 November 1998, "Doing Your International Homework in Five Easy Steps" Newsweek magazine, Washing Post Companies, interview 9 November 1998, Perspectives column
Wall Street Journal Europe, Dow Jones, interview 7 October 1998, "Durex Unveils Steamy Ads to Woo Young U.S. Buyers" Wall Street Journal Europe, Dow Jones, interview 28 May 1998, "Companies Unlease Tablet Form Detergent...." Fortune Magazine, Time Warner, interview 11 May 1998, "Diana Margarine" First Voice magazine, Federation of Small Business, interview April/May 1998, "California: it's the Venture Capital of the World" The Times, News Corporation, interview 24 March 1998, "Professions Take Brand New Approach"
Financial Times, Pearson Publishing, interview 11 March 1998, "Enjoying The Rich Taste Of Success," FT Exporter Wall Street Journal Europe, Dow Jones, interview 24 February 1998, "Marketing the Euro Can Be A Hard Sell" Marketing Magazine, Haymarket Publications, interview 12 February 1998, "A US Stint Can Help You Go Far," column by Gina Gibson United Kingdom, Gateway to Europe, (DTI/BACC Publications), contributing author, 1998, "Your Options For Entering The UK Market"
Wall Street Journal Europe, Dow Jones, interview 9 December 1997, "Another Princess Who Met A Bad End"
Los Angeles Business Journal, Los Angeles Business Journal, interview 1 December 1997, "Several Paths Can Lead to Business Growth Abroad"
UK & USA Magazine, British American Chamber of Commerce, interview Fall 1997, "Redefining Britishness"
Marketing Magazine, Haymarket Publications, interview 27 November 1997, "US versus UK Marketing Practices," column by Laura Mazur Financial Times, Pearson Publishing, interview 18 November 1997, "Commercial Checklist," Business and The Law column Small Business Adviser, USC, feature article 12 November 1997, "Your Routes Into A Foreign Market" Wall Street Journal Europe, Dow Jones, interview 30 October 1997, "What's In A Name? A Tongue Twister If It's Diageo Plc" Los Angeles Business Journal, Los Angeles Business Journal, interview 6 October 1997, "Do Homework Before Expanding to Overseas Markets"
Retail Week Magazine, EMAP Publications, feature article 18 July 1997, "Passport to Print Money"
California Marketing Update journal, (American Marketing Association), feature article July 1997, "Doing Business in Europe: Avoid the Most Common Pitfalls" Retail Week Magazine, EMAP Publications, feature article 27 June 1997, "Escapism for Sale" Wall Street Journal Europe, Dow Jones, interview 17 June 1997, "In The Shadow of Big Ben, Time is Money"
Wall Street Journal Europe, Dow Jones, interview 16 June 1997, "Concern Over Alcopops in UK Gets Action"
Wall Street Journal Europe, Dow Jones, interview 6 May 1997, "Shaving Industry Targets European Women"
Wall Street Journal Europe, Dow Jones, interview 15 April 1997, "Hijacked by Hip-Hop, Kangol Takes Off"
IOD Central Newsletter, Institute of Directors, feature article November/December 1996 "Doing Business in the USA"
Wall Street Journal Europe, Dow Jones, interview 25 September 1996, "UK Group Looks to Market 'British Excellence' Abroad"
UK & USA Magazine, British American Chamber of Commerce, interview Summer 1996, "How to Sell in the UK"
North America Now magazine, DTI, feature article, "It's A Gift To The Exporter"
Wall Street Journal Europe, Dow Jones, interview 17 July 1996, "UK Beer Ads Rankle American Indians"
Director magazine, Director Publications Ltd. feature article April 1996, "Tying a Knot"
Los Angeles Times, The Times Mirror Company, interview 28 February 1996, "Have Clear Objective Before Picking A Consultant"
Wall Street Journal Europe, Dow Jones, interview 7 February 1996, "British Teens are Sweet on Alco-Pops"
Director magazine, Director Publications Ltd., feature article February 1996, "Choosing Your Partners"
UK & USA Magazine, British American Chamber of Commerce, feature article Winter 1995, "Courting a Reluctant Marketplace"
Director magazine, Director Publications Ltd., feature article December 1995, "Ensuring A Happy Marriage"
International Business Magazine, IB Publications, feature article November/December 1995, "Beware Of The Pitfalls"
USC Business magazine, USC, interview Fall/Winter 1995, "Bridging the Atlantic"
The Wall Street Journal Europe, Dow Jones, interview 25 October 1995, "Marketscan: New Age Beverages"
Entrepreneurs magazine, interview Summer 1995, "Land of Opportunity"
Wall Street Journal Europe, Dow Jones, interview 8 February 1995, "Heating Up the Instant-Beverage Market"
Brandweek Magazines, Adweek, interview 31 October 1994, "Border Crossings: Brands Unify Image to Counter Cult of Culture"
Marketing Society Review, Marketing Society, interview Spring 1994, "It's Over-Sized, Over-Priced And Over Here!"
Wall Street Journal Europe, Dow Jones, interview 26 January 1994, "European Sales of Diet Foods Fatten Up"
Wall Street Journal Europe, Dow Jones, interview 27 October 1993, "Europeans are Hungry for Ethnic Fare"
Wall Street Journal Europe, Dow Jones, interview 29 September 1993, "Europeans Lap Up Premium Ice Cream"
Wall Street Journal Europe, Dow Jones, interview 28 June 1993, "Privatization:Czech Deal May Spur Shift Toward Capital Markets"
Management Consultancy Magazine, VNU, interview June 1993, "Understanding the Americans"
Wall Street Journal Europe, Dow Jones, interview 19 May 1993, "Europe is Overcoming Diet Soda Doubts"
Wall Street Journal Europe, Dow Jones, interview 21 April 1993, "Superstores Pose Threat To Europe's Small Retailers"
Boardroom, feature article 15 March 1993, "The New Europe: Opportunities/Pitfalls"
Financial Times, Pearson Publishing, interview 15 March 1993, "The Scent Of Things To Come"
California Business Magazine, MZ Publishers, feature article January/February 1993, "Doing Business: Helping US Companies in Europe"
Financial Times, Pearson Publishing, feature article 5 January 1993, "Watching the Shopper's Every Move"
Commerce USA Magazine, Mediafine, feature article November/December 1992, "Destination Retailing . . ."
Commerce USA Magazine, Mediafine, feature article September/October 1992, "Helping US Firms on The Road to Europe"
European Management Journal, EAP - European School of Management, feature article March 1992, "Navigating the Seven C's of Hungary"
Accountancy Age magazine, VNU Publications, feature article 4 July 1991, "If You're Thinking of Moving to Hungary ..."
Atlantic Magazine, American Chamber of Commerce (U.K.), feature article July/August 1989, "Balance of Power Triangle in Retailing"
Atlantic Magazine, American Chamber of Commerce (U.K.), feature article November 1988, "New and Improved 1992 Consumer Marketing Strategies" [Countdown to 1992 series] |
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