Associate Consultant: Judie Lannon

Judie Lannon is a world-recognised expert in the field of market research and marketing strategy. She earned her BA degree in Psychology from the University of Michigan followed by being appointed by J. Walter Thompson (JWT) London to establish their Consumer Research Department. She was appointed to the Board of J Walter Thompson as its Director, Research and Planning. In l989, she became Research & Development Director for JWT Europe. She is extremely experienced in all aspects of consumer research and brand communications strategies through work with major international companies.

She established her own planning and research consultancy in l991, which has included recent projects covering a broad range of client issues, including: strategic brand management, social trend forecasts/analyses, advertising planning and research for national and international brands and companies.

In addition to this consultancy work, Judie designs senior management courses in the marketing communications, brand positioning and market research realms. She is particularly interested in the evolution of brands and the development of communications beyond advertising. As evidence of this passion, Judie is the co-author of the Management Simulation Course for services businesses.

Judie Lannon is also a recognised writer, editor and speaker in the field of marketing. She serves as Editor of the Strategic Marketing Journal and Market Leader magazine (the Journal of the Marketing Society, Great Britain) and is Features Editor of the International Journal of Advertising.

Recent talks and lectures include audiences at the International Herald Tribune newspaper, CAPA, the London Business School, INSEAD, Wharton Business School, Utrecht HE&M, Management Centre Europe, Hellenic Marketing Association, Irish Marketing Society and corporate training programmes (Unilever, Nestle).

Some of her many clients include Nestle, De Beers, Rolex, Visa International, Heineken, J. Walter Thompson (Europe, Asia, Latin America), Henley Centre, KIA (Financial Consultancy), Shell, Firmenich GMBH, Mobil, Economist Intelligence Unit, Lowe Howard-Spink Advertising, Ogilvy & Mather Advertising, Guinness Ireland, IDV, Unilever, Behaviour & Attitudes Research Dublin, Braun and SEI Investments.

Judie is an American and British citizen with over 3 decades of international marketing and living experience.

Contact Judie Lannon