Welcome to International Marketing Partners


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	Welcome to International Marketing Partners Where is your marketing leading you? to international markets? to a more methodical and informed approach to marketing? to stronger ties with your clients, suppliers, distribution channels? to find strategic partners? to understanding other business and marketing cultures?

	Can Toyota Rebuild ...Trust? How does one of the world's leading car makers recover from a crisis that shakes up the faith of millions of consumers in the US and Europe in a company known for reliability and consistency? Fixing a crisis isn't easy, but communicating fast, taking swift action and choreographing the organization makes all the difference. Follow our views on this unfolding crisis for a car company that takes pride in its quality track record... We've won an Award! General Management Programme for Lufthansa wins the EFMD "Excellence in Practice" Award 2009... Programme Director Allyson Stewart-Allen is recognised with Lufthansa School of Business in their cooperation on this world-class leadership programme. Read more about it... Point of View: Marketing makes no difference in turbulent economic times... This is the view of some businesses and Boards. With oversupply and dampened demand, those successfully chasing and winning custom have researched what they need to do to stay relevant, and have changed their organisations and offerings accordingly. Relationships with clients and customers matters now more than ever before, with Marketing know-how built and applied in ever more innovative ways. Those businesses that don't value, develop and apply new strategies to reach and keep the spending power in a tough market will desevedly disappear. After all, value migration happens with or without you ... and will stay a force for good. See our recent comments on the subject... Upcoming Events 5 July 2010, International Commercial Agreements 1 July 2010, Due Diligence 16-19 June 2010, The Communication Directors' Forum 15 March 2010, Leadership Development Programme 8 March 2010, International Commercial Agreements In the News CNN, 1 February 2010, "Toyota Aims to Limit Brand Damage " Bloomberg TV, 20 January 2010, "Kraft and Cadbury Merge" Wall Street Journal, 19 January 2010, "Cadbury Faces Rhetoric Shift After Accepting Kraft Bid" Fox Business News, 19 January 2010, "Kraft wins Cadbury" Los Angeles Times, 18 January 2010, "Kraft takeover bid of Cadbury leaves bitter taste in Britain" Wall Street Journal, 2 December 2009, "A Cadbury Descendant Crusades Against Kraft Taking Over An Icon" CNN, 8 October 2009, "Pop-up retail is a trend that's here to stay" Financial Times, 24 September 2009, "Use 'horses for courses' and it'll be a damp squib" CNBC, 23 September 2009, "Burberry builds the brand and moves to London Fashion Week"	Who do we help? People like you. We have been supporting professionals and organisations of all shapes and sizes over the past 25 years who need a deeper understanding of their home and international markets with hands-on, on-the-ground help. International Marketing Partners gives you the benefits of methodical market research and planning as well as business culture insights that help you save time, money and the embarrassment of making expensive mistakes. Unlike our competitors, we've not only written a book and several articles on these subjects, we earn them higher returns on their marketing investment. LEARN MORE
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