Welcome to International Marketing Partners

Where is your marketing leading you?

 

Can Toyota Rebuild ...Trust?

How does one of the world's leading car makers recover from a crisis that shakes up the faith of millions of consumers in the US and Europe in a company known for reliability and consistency?  Fixing a crisis isn't easy, but communicating fast, taking swift action and choreographing the organization makes all the difference. 

Follow our views on this unfolding crisis for a car company that takes pride in its quality track record...

We've won an Award!

General Management Programme for Lufthansa wins the EFMD "Excellence in Practice" Award 2009...

Programme Director Allyson Stewart-Allen is recognised with Lufthansa School of Business in their cooperation on this world-class leadership programme. 

Read more about it...

Point of View:

Marketing makes no difference in turbulent economic times...

This is the view of some businesses and Boards.

With oversupply and dampened demand, those successfully chasing and winning custom have researched what they need to do to stay relevant, and have changed their organisations and offerings accordingly.

Relationships with clients and customers matters now more than ever before, with Marketing know-how built and applied in ever more innovative ways.

Those businesses that don't value, develop and apply new strategies to reach and keep the spending power in a tough market will desevedly disappear.  After all, value migration happens with or without you ... and will stay a force for good.

See our recent comments on the subject...

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Who do we help?

People like you. We have been supporting professionals and organisations of all shapes and sizes over the past 25 years who need a deeper understanding of their home and international markets with hands-on, on-the-ground help. International Marketing Partners gives you the benefits of methodical market research and planning as well as business culture insights that help you save time, money and the embarrassment of making expensive mistakes. Unlike our competitors, we've not only written a book and several articles on these subjects, we earn them higher returns on their marketing investment.    LEARN MORE 

 
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