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Point of View: Why do companies marry the wrong business partner? All too often, organizations are swept up in the romance of being pursued by a handsome international company which promises them all the market share and intellectual property they could ever need... only the due diligence about whether such a partner is worthy often is done superficially, if at all. Is the courting company capable of creating long-lasting brands? Does it have a track-record of successfully growing international markets with JV or alliance partners? Do you see eye-to-eye culturally? Without checking these basic aspects of fit, it's likely your alliance romance will end in tears. Come along to this conference on October 8th to find out more... Upcoming Events
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Who do we help?People like you. We have been supporting professionals and organisations of all shapes and sizes over the past 25 years who need a deeper understanding of their home and international markets with hands-on, on-the-ground help. International Marketing Partners gives you the benefits of methodical market research and planning as well as business culture insights that help you save time, money and the embarrassment of making expensive mistakes. Unlike our competitors, we've not only written a book and several articles on these subjects, we earn them higher returns on their marketing investment. |
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