Welcome to International Marketing Partners

Where is your marketing leading you?

• to international markets?
• to a more methodical and informed approach to marketing?
• to stronger ties with your clients, suppliers, distribution channels?
• to find strategic partners?
• to understanding other business and marketing cultures?

We've won an Award!

General Management Programme for Lufthansa wins the EFMD "Excellence in Practice" Award 2009...

Programme Director Allyson Stewart-Allen is recognised with Lufthansa School of Business in their cooperation on this world-class leadership programme. 

Read more about it...

Point of View:

Marketing makes no difference in a recession...

This is the view of some businesses who haven't realized that encouraging clients and customers to part with their money is much harder in a recessionary climate than in the good times. 

With oversupply and dampened demand, those successfully chasing and winning custom have researched what they need to do to stay relevant, and have changed their organizations and offerings accordingly.

Relationships with your customers and clients matters now more than ever before, and your Marketing know-how needs to be built and applied in ever more innovative ways.

Those businesses that don't value, develop and apply new ways to reach and keep the spending power in a tougher market will desevedly disappear.  After all, value migration is a force for innovation... and a force for good.

View our recent press interviews on the subject to find out more...

Upcoming Events

• International Commercial Agreements, 1 July 2009
• Understanding Joint Ventures, 7 July 2009
• International JV Agreements, 13 October 2009

In the Media

• BBC News, 2 April 2009, "Will New Yorkers embrace TopShop's disposable fashions?"
• CNBC, 6 March 2009, "WPP Announces Results"
• Sky News, 6 March 2009, "Can Martin Sorrell Sustain the Success?"
• The Marketer, February 2009
• The Observer, 25 January 2009, "A New Life of Budgets"
• The Scotsman, "RBS - How the Mighty Have Fallen"
• Marketing, 20 January 2009, "Brand Health Check: Brand USA"
• BBC World Service, 19 January 2009, "America's new CMO has her work cut out"
• CNN, 6 November 2008, "The US brand needs Obama's marketing touch"
• CNBC, 4 November 2006, "Can Brand America be Fixed?"
• Marketing, 14 October 2008, "Consumers force marketers to drop secrecy"
• Fox Business News, 9 September 2008, "Google-Yahoo Create Online Advertising Monopoly"
• Marketing magazine, 22 July 2008, “Can Bud Find A Place At The Bar?"
• The Sunday Times, 6 July 2008, “Learning to Bridge the Cultural Divide ”