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Allyson Stewart-Allen's blog
Starbucks has Brand Localisation Plans for the European Market
With Starbucks 2008 US sales performance forcing the return of founder Howard Schultz to the company, we are seeing a similar performance for Starbucks in the European marketplace. Although Starbucks is seeing profits grow in other markets, it is having
Take a look at our upcoming talks, webcasts and workshops to see how your business can successfully BrandTravel. Click here to discover how other professionals like you are localizing their brands so they can look and act local to win in their international markets.
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